Rocky Butani, CEO of PrivateLenderLink.com, has been an AAPL member for five years. You may have noticed him around industry events with a camera in his hand in recent years. He has taken a photography hobby to another level with formal training and has been shooting amazing professional photos and videos. You’ll find the videos posted on his YouTube Channel and shared by colleagues on all social platforms. Needless to say, we’re partial to his coverage of our annual conference!
Learn more about Rocky:
How long have you been an AAPL member?
What AAPL benefit do you MOST value?
Why did you become a member?
To meet direct private lenders throughout the United States that may be interested in getting listed on our website.
What is your favorite AAPL memory?
At the end of my first AAPL Conference in 2013, I remember the association’s executives gathered everyone into a room and asked for suggestions on how to improve the event and the organization. I was impressed that an opportunity was given to members to provide feedback so directly.
Why did you decide to enter the private lending profession?
I used to run a company providing marketing services to commercial real estate owners. After a few years I realized it was a failed business model and was seeking a new business opportunity. I learned about private lending from a magazine article and found there were not many resources to find private lenders, so I launched PrivateLenderLink.com in 2010 with less than 10 lenders.
What are some accomplishments you are particularly proud of?
Building a successful web-based business without any debt or investor capital.
What is your favorite book, and why?
Eat to Live by Dr. Joel Fuhrman. The knowledge I received from this book greatly improved my health and lifestyle; I wish this was taught in school.
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