cbreault

About Chrissey Breault

Chrissey is the Director of Marketing & Member Services for the American Association of Private Lenders (AAPL.) and the editor-in-chief of Private Lender magazine. Before joining AAPL, Chrissey worked in county government as a communications expert, where she delivered a research and insight based approach, combined with blow-your-brains out enthusiasm, expertly weighted to produce maximum awesomeness – while relentlessly bringing measurable results to constituents and colleagues on a regional and state level. Her 15+ years in communications and marketing started in the hospitality industry with Hilton and Marriot brands. For over seven years, Chrissey managed midmarket hotels along the east coast and even in the deep south. She blames her successes in hotel management on being part of Generation X. She excels at creating definition around the undefined and creating consistencies where they are needed most. She was the youngest female general manager in the company’s history, maintained the highest service scores at each property, and significantly reduced employee turnover rates all while maintaining enthusiastic professional courtesy. The results landed her Employee of the Year twice as well as several other customer service awards. She holds an associate degree in Hospitality & Travel from Bradford School in Pittsburgh, PA, and Certifications in Adobe Web Design and Volunteer Management. Chrissey lives in the Kansas City area with one good dog and one rotten dog.

Using Social Media Can Create Costly Self-Inflicted Crises

By |2018-10-22T16:58:53+00:00October 22nd, 2018|Manage & Lead, Private Lender|0 Comments

How to stop “un-selling” yourself and your business through your online platforms. Un-selling is the opposite of selling. It’s not good. Stop un-selling, people. Stop it! It would be easy to stop right there. Instead, we are going to look at why a major television network canceled a hugely popular television series reboot that drew [...]

By |2018-10-22T16:58:53+00:00October 22nd, 2018|Manage & Lead, Private Lender|0 Comments

3 Important Steps to Event Planning

By |2018-08-24T19:53:33+00:00August 24th, 2018|Market Trends, Uncategorized|0 Comments

Imagine how powerful your message could be if you had all your ducks in a row. With so many events to choose from throughout the year, those who are planning the event spend a lot of time on the “what” elements of their events. That’s the stuff that includes selecting the right food and beverage [...]

By |2018-08-24T19:53:33+00:00August 24th, 2018|Market Trends, Uncategorized|0 Comments

AAPL Hires New Business Development Manager

By |2018-08-14T22:01:11+00:00August 14th, 2018|News Story|0 Comments

National Private Lending Association Strengthens Resources The American Association of Private Lenders announced Kat Hungerford has joined the team to build the foundation for and lead AAPL’s Advocacy Program. Hungerford joins AAPL with a wealth of experience in operations project management and marketing. “I am excited to start a new challenge within the Affinity Worldwide [...]

By |2018-08-14T22:01:11+00:00August 14th, 2018|News Story|0 Comments

Think Before You Delete

By |2018-08-07T02:37:31+00:00June 25th, 2018|Manage & Lead, Private Lender|0 Comments

Social media offers an opportunity to deliver exceptional customer service and build brand advocates—but it opens your company to negative exposure, too. If you serve the public, at some point, someone will be upset about something you said, did or believe. Count on it. When your company engages in social media, you create more awareness [...]

By |2018-08-07T02:37:31+00:00June 25th, 2018|Manage & Lead, Private Lender|0 Comments

Working Together to Shape Leaders

By |2018-08-07T02:37:37+00:00June 1st, 2018|Leadership|0 Comments

The challenges of defining today’s leaders are influenced by factors well beyond executives' offices filled with an abundance of leather bound books and rich mahogany. In the current trend of agility and collaboration, the next generation workforce may make job titling as we have known it obsolete. Effective leadership shouldn’t be assumed just because someone [...]

By |2018-08-07T02:37:37+00:00June 1st, 2018|Leadership|0 Comments

5 Simple Tips to Fix Flawed Marketing

By |2018-08-07T02:37:50+00:00April 23rd, 2018|Manage & Lead, Private Lender|0 Comments

Avoiding these common mistakes can make your marketing more effective. If you want clients who are not your mom or grandma, you must market for your business to grow. Marketing isn’t exactly rocket science, but it’s more than just pretty pictures and strategically placed fonts. Marketing is how you communicate your company’s or product’s value [...]

By |2018-08-07T02:37:50+00:00April 23rd, 2018|Manage & Lead, Private Lender|0 Comments

Workplace Bullying: Beyond Finger-Pointing to a Culture of Respect

By |2018-08-07T02:37:53+00:00April 5th, 2018|Manage & Lead, Private Lender|0 Comments

Watching someone pawn their failures off or blame others for their mistakes is contagious and detrimental, particularly in the workplace. It may seem inconsequential but in an organization where blame is the norm, people are likely to be less creative, perform poorly, and mirror damaging behaviors to protect their own self-image. When someone is always [...]

By |2018-08-07T02:37:53+00:00April 5th, 2018|Manage & Lead, Private Lender|0 Comments

Women Are Key to Empowering Other Women

By |2018-08-07T02:37:56+00:00March 28th, 2018|Manage & Lead, Private Lender|0 Comments

Women can be a powerful force when they work to strengthen one another. What does it take for women to support each other to reach their full potential? More to the point—why is it important? Simply put, when women help other women, it benefits all women. Put aside the idea of competition—that helping someone [...]

By |2018-08-07T02:37:56+00:00March 28th, 2018|Manage & Lead, Private Lender|0 Comments

There Are No Easy Wins in Public Relations

By |2018-08-07T02:38:07+00:00February 21st, 2018|Manage & Lead, Private Lender|0 Comments

Press coverage is priceless, but only if you strategically integrate it into your marketing plan. As a businessperson who may be interested in increasing your visibility, its important to be familiar with how public relations works. It may surprise you to learn that many of the stories you see on television or in the newspaper [...]

By |2018-08-07T02:38:07+00:00February 21st, 2018|Manage & Lead, Private Lender|0 Comments

Florida Attempting to Regulate Private Lending

By |2018-08-07T02:38:12+00:00February 2nd, 2018|Legislation, News Story, Uncategorized|4 Comments

What You Need to Know and What you can do In 2008, the United States Congress passed the Safe and Fair Enforcement for Mortgage Licensing Act (SAFE Act), which required all state regulators to regulate mortgage loan originators who originated consumer loans secured by 1-4 unit residential properties (“Dwelling”). The states were empowered to legislate [...]

By |2018-08-07T02:38:12+00:00February 2nd, 2018|Legislation, News Story, Uncategorized|4 Comments

Membership Questions?
Call 913-888-1250

Sign up for AAPL Membership:

AAPL has memberships specifically tailored for private real estate lenders.
Find one that works for you.

Join Now

Already a member? Sign In.

Forgot Password?

Forgot Password?

Please enter your email. The password reset link will be provided in your email.