Manage & Lead

//Manage & Lead

You’re Ugly on Camera

By |2019-02-18T17:47:53+00:00February 14th, 2019|Manage & Lead|0 Comments

10 Tips for lighting up the small screen On camera interviews are an effective way to create awareness about your brand, put a human face to your company name, and manage a crisis. The web is packed with examples of failed interviews. Even the media is quick to poke fun at on-air faux pas, proving [...]

By |2019-02-18T17:47:53+00:00February 14th, 2019|Manage & Lead|0 Comments

Demystifying Trademarks & Copyrights

By |2019-02-18T18:08:07+00:00February 14th, 2019|Fraud Protection/Prevention, Manage & Lead, Private Lender|0 Comments

Knowing the difference between the terms can help you protect your business. We’ve all heard the terms “trademarks” and “copyrights” a million times. But what do they actually mean?   Trademarks and copyrights are two of the three types of “intellectual property” (the third is patents). They may seem similar, but they cover two totally different aspects of owning your unique creative work (aka your [...]

By |2019-02-18T18:08:07+00:00February 14th, 2019|Fraud Protection/Prevention, Manage & Lead, Private Lender|0 Comments

Private Lender Advocacy is Missing its Mark

By |2019-02-01T15:06:20+00:00January 24th, 2019|Legislation, Manage & Lead, Private Lender|0 Comments

Private lenders like you work tirelessly to grow your business and push the industry out of niche obscurity into a viable alternative to traditional lending. Still, there is one glaring arena where you have missed the mark: representing yourselves in the halls of state and federal legislatures. The fate of issues that impact private real [...]

By |2019-02-01T15:06:20+00:00January 24th, 2019|Legislation, Manage & Lead, Private Lender|0 Comments

Humanizing Your Company Brand

By |2019-01-07T18:15:16+00:00January 7th, 2019|Manage & Lead, Private Lender|0 Comments

Using social media “socially” can make your company more relatable to customers. What makes a company social media post effective? From a corporate perspective, it’s often any post that actively promotes the company’s products or services to potential customers. Many believe that visibility alone will eventually translate into business. That is very rarely the case. [...]

By |2019-01-07T18:15:16+00:00January 7th, 2019|Manage & Lead, Private Lender|0 Comments

Making Your Team Work

By |2018-11-13T22:17:27+00:00November 13th, 2018|Business Strategy, Leadership, Manage & Lead, Private Lender|0 Comments

Struggling with a disconnected, disengaged team? Get back on track with time-tested advice and the latest research. Have you ever been part of a “team” that was anything but? Maybe it was a study group back in high school. The building committee at church. The board of your homeowner’s association. Or—and this is where it [...]

By |2018-11-13T22:17:27+00:00November 13th, 2018|Business Strategy, Leadership, Manage & Lead, Private Lender|0 Comments

Using Social Media Can Create Costly Self-Inflicted Crises

By |2018-10-22T16:58:53+00:00October 22nd, 2018|Manage & Lead, Private Lender|0 Comments

How to stop “un-selling” yourself and your business through your online platforms. Un-selling is the opposite of selling. It’s not good. Stop un-selling, people. Stop it! It would be easy to stop right there. Instead, we are going to look at why a major television network canceled a hugely popular television series reboot that drew [...]

By |2018-10-22T16:58:53+00:00October 22nd, 2018|Manage & Lead, Private Lender|0 Comments

Your Business is Losing Money

By |2018-08-14T20:15:58+00:00August 14th, 2018|Manage & Lead, Private Lender|0 Comments

How you’re doing business is costing you money–no matter how profitable your company appears to be. You may have a sales pipeline that's more of a sales water main. Perhaps your competitors are side-eyeing you at tradeshows, trying to ferret out the source of your brilliant marketing. Maybe your accounting books are a veritable sea [...]

By |2018-08-14T20:15:58+00:00August 14th, 2018|Manage & Lead, Private Lender|0 Comments

Think Before You Delete

By |2018-08-07T02:37:31+00:00June 25th, 2018|Manage & Lead, Private Lender|0 Comments

Social media offers an opportunity to deliver exceptional customer service and build brand advocates—but it opens your company to negative exposure, too. If you serve the public, at some point, someone will be upset about something you said, did or believe. Count on it. When your company engages in social media, you create more awareness [...]

By |2018-08-07T02:37:31+00:00June 25th, 2018|Manage & Lead, Private Lender|0 Comments

Where There’s Smoke…

By |2018-08-07T02:37:35+00:00June 11th, 2018|Manage & Lead, Private Lender|0 Comments

Do your employees deserve extra vacation time for giving up cigarettes? In a lot of ways, quitting smoking is its own reward. But one company has found a surprising new way to incentivize employees to put away their cigarettes. Piala, a Japanese marketing firm, gives nonsmokers six extra days of vacation since they’re not taking [...]

By |2018-08-07T02:37:35+00:00June 11th, 2018|Manage & Lead, Private Lender|0 Comments

Marketing to Multiple Generations

By |2018-08-07T02:37:36+00:00June 11th, 2018|Manage & Lead, Private Lender|0 Comments

Reach various generations—especially millennials—with your message. Mortgage professionals are typically savvy marketing people. They have to be. However, today there is somewhat of a disconnect in the way mortgage services are marketed across multiple generations. It is well-known that millennials are a buying force in real estate, but targeting this generation while ignoring others could [...]

By |2018-08-07T02:37:36+00:00June 11th, 2018|Manage & Lead, Private Lender|0 Comments

Membership Questions?
Call 913-888-1250

Sign up for AAPL Membership:

AAPL has memberships specifically tailored for private real estate lenders.
Find one that works for you.

Join Now

Already a member? Sign In.

Forgot Password?

Forgot Password?

Please enter your email. The password reset link will be provided in your email.