“A picture is worth a thousand words” – but what happens when all the pictures look the same?
Social media is one of the most commonly utilized mediums to market your company online, so it’s imperative to know how to maximize your social media content and engage with your audience.
Since the average person can only recall 20% of text they read but can recall 80% of images they see, it’s important to curate creative and unique images that will grab potential and current customers attention immediately.
The bottom line is; if you’re going to stay ahead of your competition in the marketing game, you need-to use visual content-marketing. You’ll want to make social graphics that will catch your audiences’ eye, something that will make them click, share and want to learn more. You also don’t want to spend a lot of time or money creating these images as their life span is very short. Below are examples of free content creation tools you can use to create engaging images and videos.
Social Media Graphic Maker Tools
Canva is a great design tool for both beginners and professionals. It’s a good stand-in for those who do not have extensive Photoshop skills. The free version of Canva allows you to choose from dozens of templates, stock images, and icons. All the templates are easily customizable with different fonts, colors, and images.
Crello is similar to Canva, plus it also allows you to create animated visual posts. They have dozens of templates to choose from for both the animated and static images where you can also customize the posts with different fonts and colors.
Photo Editor Tool
Simple photo editor tool, for those who do not have Photoshop. The tool allows you to edit, resize, make collages, and other designs such as invitations, business cards, and menus.
Movie Maker Tools
With Animaker you can create different video types including explainer videos, whiteboard videos, infographic videos and more. You can also include your own voice over narration or just have text in the video.
Kizoa gives you all the tools to create promotional videos for any type of business to showcase your products and/or services. There are simple video templates to choose from, or you can create your own, including adding music and image transitions.
Free Stock Photo Sites
These free stock image sites allow you to try different images for your post without having to purchase multiple image from Shutterstock.