About Private Lender

Our readers are experienced private lenders looking for advanced-level insight into market trends, compliance, best practices, operations, and strategy. They typically have other sources for their general business reading and pick up our magazine to dial into issues specific and often exclusive to our industry.

Articles explore a single topic at a granular level, with the magazine serving as a quasi “desk reference” for private lenders seeking to stay up to date with best practices and market trends.

While the magazine is a standalone publication, its purpose within AAPL’s larger mandate is to foster a space for AAPL members to share insights, ideas, and methodologies with our wider community. The magazine is free and public to not only share member contributions with a wider audience, but to remove barriers (even membership barriers) to following established best practices.

For Prospective Contributors

Because we are first and foremost a professional trade organization for private lenders, we look for contributors to be AAPL members. Prospective service provider/vendor contributors should also be able to demonstrate an established private lender client base.

This also means that most of our contributors are not professional writers: they are people working in private lending or support industries. Although some level of writing ability is necessary, we prioritize meaningful content that is of direct interest and applicability to our readers.

Signing up to become a contributor does not guarantee your article idea or finished piece will be accepted. Ideas and finished articles must fit our editorial guidelines and any specific parameters discussed.

Article Ideas

We accept topics related to the business or industry of private real estate lending. We look for content from subject matter experts that explores a single niche subject at a granular level.

Examples
Good: Best practices for email campaigns to stay top of mind with your borrowers
Bad: 5 things any business should know about email marketing

You must disclose any actual or potential conflict of interest, including but not limited to any financial interest in any product or company/organization relevant to your submission.

When submitting an idea, please keep in mind the following dates. 

Topic Areas

We look for topics in the following broad categories as they apply to private lending. If it doesn’t quite fit, no worries – we’d still love to hear about your idea!

• Accounting, Audits, & Taxes
• Capital Sources
• Case Studies – download form here
• Corporate Responsibility
• Data
• Due Diligence
• Human Resources
• Legal & Compliance
• Legislation & Advocacy
• Managing & Leadership
• Market Trends & Economy
• Marketing
• Operations
• Professional Development
• Sales
• Servicing
• Strategy

Note on technology-focused content: It is incredibly difficult to discuss capabilities, techniques, and practical insight without promoting a specific platform or methodology.

In conversations with our audience, they need less of what technology “can potentially” do for their business, and more product demos, cost/benefit analyses, etc., which unfortunately are not a fit for purely educational articles.

For this reason we do not readily publish content in this area; instead, you are more that welcome to advertise a demo.

Finished Article Requirements

• Original works submitted exclusively to and for AAPL.
• Between 1200-1600 words.
• Written in Second Person Point of View.
• Include reliable sourcing for facts, statistics, dates, or other “unoriginal” information.
• Educational/informative in nature; they may NOT be sales pieces, reference your products, or include any promotional language.