Avoiding these common mistakes can make your marketing more effective. If you want clients who are not your mom or grandma, you must market for your business to grow. Marketing isn’t exactly rocket science, but it’s more than just pretty pictures and strategically placed fonts. Marketing is how you communicate your company’s or product’s value [...]
Watching someone pawn their failures off or blame others for their mistakes is contagious and detrimental, particularly in the workplace. It may seem inconsequential but in an organization where blame is the norm, people are likely to be less creative, perform poorly, and mirror damaging behaviors to protect their own self-image. When someone is always [...]
Women can be a powerful force when they work to strengthen one another. What does it take for women to support each other to reach their full potential? More to the point—why is it important? Simply put, when women help other women, it benefits all women. Put aside the idea of competition—that helping someone [...]
Press coverage is priceless, but only if you strategically integrate it into your marketing plan. As a businessperson who may be interested in increasing your visibility, its important to be familiar with how public relations works. It may surprise you to learn that many of the stories you see on television or in the newspaper [...]
What exactly is productivity? In terms of motivation, let’s define it as doing what you need to get done in the perfect amount of time and with the right amount of effort. Of course, the perfect amount of time and effort will differ from person to person. Still, there are small changes anyone can apply to [...]
Ease of use and portfolio diversity among the benefits to investors By Brian Fritton, Chief Technology Officer at Patch of Land Automatic investment tools are gaining traction with real estate crowdfunding platforms as a way for investors to obtain greater access to transactions that meet their investing criteria Available on most well-known real estate crowdfunding [...]
Like every other type of investment, real estate investment has changed significantly over the past several years. To remain successful, real estate investors must keep up with new ways of funding and conducting deals. One of the most promising developments for investors is the advent of crowdfunding. In crowdfunding, groups of people come together, usually [...]
Having a robust, diversified and scalable capital structure is paramount for all financial firms. This includes large commercial and investment banks as well as private lenders. This means private lenders would have multiple sources of funding. The type of capital varies but generally it could include an equity component (common and preferred) and several forms [...]
Often you hear the adage that it takes five to seven touches in marketing for someone to make a decision. Lifelong marketers and those who study trends have developed four steps every person takes before coming a customer. Sometimes these steps take months and sometimes you see it work in a matter of seconds. How [...]
With the Right Players You Can Accomplish Anything Famously known as the “Dream Team,” the 1992 United States men’s Olympic basketball team not only won the gold medal but went down in history as one of the best sports teams ever assembled. “Made up of the greatest collection of basketball talent on the planet.” Every [...]
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