Our March Member Spotlight shines on Craig Johnson, our Chief of Staff at AAPL!

What is one accomplishment (personal or professional) you’re particularly proud of?

When reflecting on his career, Craig Johnson doesn’t point to awards, milestones, or business achievements. Instead, he highlights something far more meaningful: the privilege of coaching and developing Linda Hyde for more than 19 years. Watching her grow, lead, and ultimately achieve the success she has today stands as one of Craig’s proudest accomplishments. For Craig, her journey represents the true impact of leadership—investing in people, believing in their potential, and supporting them as they rise. Seeing Linda thrive is, in his words, one of the most rewarding achievements of his career.

When asked to share the guiding principle that shapes his leadership and daily approach to life, Craig Johnson keeps it simple and powerful: “Be better!” For Craig, this motto isn’t about perfection— it’s about progress. It’s a reminder that every day offers an opportunity to improve, whether through learning something new, supporting a colleague, refining a process, or simply showing up with intention. “Be better!” reflects his belief that growth is a continuous practice and that small, consistent steps forward create meaningful impact over time. It’s a mindset he brings to his work, his relationships, and his commitment to the private lending community.

Favorite book/other content, and why?

When asked which books have most shaped his leadership philosophy and approach to life, Craig Johnson offered a list that reflects both his curiosity and his commitment to continuous improvement. His selections span personal development, leadership strategy, generosity, and the power of human potential.

📘 How to Win Friends and Influence People — Dale Carnegie Craig appreciates this classic for its timeless reminder that influence begins with empathy. The book’s focus on listening, understanding others’ motivations, and leading with respect aligns closely with his own relationship‑driven leadership style.

📗 Outliers — Malcolm Gladwell Gladwell’s exploration of what drives extraordinary success resonates with Craig’s belief that achievement is rarely accidental. He values the book’s insights into opportunity, discipline, and the environments that shape high performers.

📙 Get Smarter — Seymour Schulich Craig points to this book as a practical guide for making better decisions—professionally and personally. Its straightforward lessons on business, investing, and life strategy mirror his commitment to thoughtful, informed leadership.

📕 Leadership Secrets of Attila the Hun — Wess Roberts This unconventional leadership book stands out to Craig for its bold, memorable lessons on courage, discipline, and leading from the front. He appreciates how it challenges readers to think differently about authority and responsibility.

📘 29 Gifts — Cami Walker Craig includes this book for its powerful message about generosity and perspective. Its focus on intentional giving and the ripple effect of kindness reflects his belief that leadership is as much about service as strategy.

📗 Boys in the Light — (Author as applicable) Craig recommends this title for its themes of resilience, growth, and the search for purpose. He values stories that illuminate the human experience and inspire readers to reflect on their own journeys.

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