Upgrading a website may not be top of mind for the owners of most private lending companies, but itās something you should do at least every three years. Web technology is constantly evolving, and competition continues to increase in the private lending space. Itās critical to keep your website fresh so it makes a good [...]
A well-written company profile on social media platforms and directory websites can help you generate leads. Your company, like most private lending companies, probably has a profile on various directory websites, social media platforms, and other online marketing channels. You may have even created a profile for a conferenceās mobile app. In addition, you likely [...]
Spreading the news about your funded transactions is an easy and effective content marketing strategy. Many private lending firms struggle to stay consistent with their marketing efforts, especially smaller operations that donāt have an in-house marketing person. There is one marketing strategy every loan originator can, and should, execute consistently: promoting closed deals. So many [...]
These lead-generation resources and tips help lenders and borrowers connect. Private lenders and borrowers looking for deal financing run into a number of challenges trying to find and connect with each other. On the one hand, private lenders must be able to vet quality leads. On the other hand, borrowers (real estate investors) or mortgage [...]
Membership Questions?
Call 913-888-1250
Nominations are open until August 30, 2025, with voting from September 9-30, 2025.Ā Weāll announce recipients at our Annual Conference.Ā Ā
Member of the Year (MOTY): This award goes to a member based on their deep expertise, unique value, and strong commitment to clients and the industry.
Rising Star: Rising Stars are members who have accomplished outstanding growth in their company or industry sector over the past year.
Community Impact: Recipients improve their local communities or our industry through volunteering, development programs, or civic efforts.
See past award winners, award rules, and participate in the 2025 nomination and voting process here.
VIP RECEPTION // Enjoy cocktails and hors dāoeuvres while catching up with VIPs from across the country, all overlooking the gorgeous Las Vegas Strip. AAPL Members may RSVP during conference registration at no additional cost; for non-members it is $199/ticket.
NETWORKING BREAKFASTS & SESSION BREAKS // Early-risers will appreciate plentiful coffee and a selection of pastries, protein, and more ā along with the opportunity to talk shop in a quieter atmosphere. Session breaks feature an energetic environment with a variety of snacking options.
AFTER-HOURS RECEPTION // Continue conversations with fellow attendees, sponsors, and speakers in the Exhibit Hall while enjoying complimentary hors dāoeuvres and two drink tokens.
OFFICIAL AFTER-PARTY // For those who hate to say goodnight, each year a few sponsors plan a little something extra to wrap up your day … or help segue from all-business to all-fun. We’ll mark the party as official and provide information about how to attend.
AAPL APP // The app is your insiders’ guide to getting the most out of #AAPLANNUAL and includes your personalized schedule, conference navigation system, and more! Download now!
Grand PrizeĀ ā Custom Championship Belt & VIP Admission toĀ Power RoomĀ event in St. Augustine, FL (February 27th – March 1st,Ā 2023)
2ndĀ Place ā 2023 AAPL Annual Conference Bundle to include Individual Membership, 1 Conference Ticket and 1 VIP Reception pass.
3rdĀ PlaceĀ ā 1 year AAPL Individual Membership