Perfecting your strategies for conducting borrower relationships, getting a deal back on track, and hitting the brakes when needed are critical skills to keep your business on schedule. In the real estate investment industry, one of the best things borrowers can do to help themselves is shop around for the best loan possible. If you’re [...]
Making it rain is one thing—knowing how to manage the rainwater is another. You should never need to turn otherwise qualified leads away. The first challenge in any business, including private lending, is creating consistent lead flow. This challenge is learning how to “make it rain.” The second, and much more daunting challenge, is to [...]
Keeping abreast of the latest technology tools and how to use them efficiently can help you grow—and retain—your client base. Marketing tools are always changing. For a private lender without a dedicated marketing team, keeping up with the latest developments can be tricky. Using them to create trusted long-term relationships can be even more challenging. [...]
More and more businesses, including private lenders, are waking up to the benefits of aligning their mission with a deserving cause. Cause marketing is a phrase you may have heard more often recently. That’s because more businesses are embracing it not only as part of their marketing and growth strategy but also as part of [...]
Online marketing can open new doors for generating leads if you invest in a disciplined strategy supported by adequate human resources and budget. As a marketer, you should always be trying not only to gain new customers but also to reengage existing ones. In today’s ever-changing world, where technology allows a plethora of ways for [...]
Developing relationships with brokers seeking to enter the private lending space may give your company a boost. Brokers go where the money is. In 2022, with interest rates increasing, refinancing demand declining, and a fresh wave of bank restructuring and layoffs, that means many conforming loan brokers are seeing opportunity in private lending. Traditional direct-to-consumer [...]
Private lenders can use these five tips to accelerate their mastery of the sales process—and close more deals. Sooner or later, everyone realizes the importance of knowing how to sell. It is a vital skill, and the sooner you learn the fundamentals, the better and easier your life will become. The best way to acquire [...]
A well-written company profile on social media platforms and directory websites can help you generate leads. Your company, like most private lending companies, probably has a profile on various directory websites, social media platforms, and other online marketing channels. You may have even created a profile for a conference’s mobile app. In addition, you likely [...]
The popularity of video marketing in the private lending industry continues to skyrocket. According to the State of the Video Market report from Wyzowl Research, 86% of businesses currently incorporate video as part of their marketing strategy for 2021, up from 85% in 2020 and 61% just five years ago in 2016. In the same [...]
These lead-generation resources and tips help lenders and borrowers connect. Private lenders and borrowers looking for deal financing run into a number of challenges trying to find and connect with each other. On the one hand, private lenders must be able to vet quality leads. On the other hand, borrowers (real estate investors) or mortgage [...]
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Nominations are open until August 23, 2024, with voting from September 1-30, 2024. We’ll announce recipients at our Annual Conference.
Member of the Year (MOTY): This award goes to a member based on their deep expertise, unique value, and strong commitment to clients and the industry.
Rising Star: Rising Stars are members who have accomplished outstanding growth in their company or industry sector over the past year.
Community Impact: Recipients improve their local communities or our industry through volunteering, development programs, or civic efforts.
See past award winners, award rules, and participate in the 2024 nomination and voting process here.
VIP RECEPTION // Enjoy cocktails and hors d’oeuvres while catching up with VIPs from across the country, all overlooking the gorgeous Las Vegas Strip from the OMNIA’s private deck. AAPL Members may RSVP during registration at no additional cost; for non-members it is $199/ticket.
NETWORKING BREAKFASTS & SESSION BREAKS // Early-risers will appreciate plentiful coffee and a selection of pastries, protein, and more – along with the opportunity to talk shop in a quieter atmosphere. Session breaks feature an energetic environment with a variety of snacking options.
AFTER-HOURS RECEPTION // Continue conversations with fellow attendees, sponsors, and speakers while enjoying complimentary hors d’oeuvres and two drink tokens.
AAPL’S OFFICIAL AFTER-PARTY // For those who hate to say goodnight, each year a few sponsors plan a little something extra to wrap up your day … or help segue from all-business to all-fun. We’ll mark the party as official and provide information about how to attend.
AAPL ANNUAL CONFERENCE APP // On iOS, Android, and desktop, the app is your insiders’ guide to getting the most out of #AAPLANNUAL. Connect with fellow attendees and export your connections at anytime. The app is your personalized schedule, conference navigation system, notebook, and more!
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One App for All Attendees.Download the AAPL Annual Conference App for desktop, IOS and Android.
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| How to get started.
Step 1: Purchase your conference ticket. You must be registered for the main conference to gain access to the app. Step 2: Download the app: The AAPL Annual Conference app is available for download on IOS and Android. Desktop capability will be enabled shortly before the start of the conference and is accessible from the mobile app. Step 3: Wait for your email notification: To access the 2023 event, we’ll add you to the app event using the email provided on your registration. You will receive an email notification when this happens. We’ll start adding attendees to the app in September. Step 4: Explore & Build Your Profile: You can start connecting with other attendees even before the conference. Complete your profile with your bio, photo, contact info, social media, etc. As #AAPLANNUAL draws closer more app features will become available. You’ll be able to build your schedule, see what you’re RSVPed to and more — all from the app. Have other questions? Please email us at contact@aaplonline.com. |
Grand Prize – Custom Championship Belt & VIP Admission to Power Room event in St. Augustine, FL (February 27th – March 1st, 2023)
2nd Place – 2023 AAPL Annual Conference Bundle to include Individual Membership, 1 Conference Ticket and 1 VIP Reception pass.
3rd Place – 1 year AAPL Individual Membership