About Erica

Erica LaCentra is the marketing manager for RCN Capital. She is responsible for planning, developing and implementing RCN Capital’s strategic marketing plan. After joining the company in 2013, Erica’s rapidly expanded RCN’s customer base and elevated the company to a national brand. She handles the creation of the company’s traditional and digital media, the management of paid search advertising, social media marketing and email marketing as well as the coordination of trade show sponsorships and event involvement. Erica has a bachelor’s degree in advertising with a minor is advertising design from Suffolk University.

Humanizing Your Company Brand

By |2019-01-07T18:15:16+00:00January 7th, 2019|Manage & Lead, Private Lender|0 Comments

Using social media “socially” can make your company more relatable to customers. What makes a company social media post effective? From a corporate perspective, it’s often any post that actively promotes the company’s products or services to potential customers. Many believe that visibility alone will eventually translate into business. That is very rarely the case. [...]

By |2019-01-07T18:15:16+00:00January 7th, 2019|Manage & Lead, Private Lender|0 Comments

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