About Erica

Erica LaCentra is the marketing manager for RCN Capital. She is responsible for planning, developing and implementing RCN Capital’s strategic marketing plan. After joining the company in 2013, Erica’s rapidly expanded RCN’s customer base and elevated the company to a national brand. She handles the creation of the company’s traditional and digital media, the management of paid search advertising, social media marketing and email marketing as well as the coordination of trade show sponsorships and event involvement. Erica has a bachelor’s degree in advertising with a minor is advertising design from Suffolk University.

RCN Capital Announces CEO Transition Plan

By |2019-06-26T18:29:42+00:00June 24th, 2019|News Story, Sponsored Post|0 Comments

After nearly a decade of filling the role of Managing Director at RCN Capital, Jeffrey Tesch will be stepping forward as the company’s new Chief Executive Officer, effective July 1st, 2019. Mr. Tesch, who has been with RCN Capital since its founding, has led efforts to develop the company into a national brand within the [...]

By |2019-06-26T18:29:42+00:00June 24th, 2019|News Story, Sponsored Post|0 Comments

Humanizing Your Company Brand

By |2019-01-07T18:15:16+00:00January 7th, 2019|Manage & Lead, Private Lender|0 Comments

Using social media “socially” can make your company more relatable to customers. What makes a company social media post effective? From a corporate perspective, it’s often any post that actively promotes the company’s products or services to potential customers. Many believe that visibility alone will eventually translate into business. That is very rarely the case. [...]

By |2019-01-07T18:15:16+00:00January 7th, 2019|Manage & Lead, Private Lender|0 Comments

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