JohnS

About John Santilli

John joined RFG in July 2019, and is responsible for all opportunities connected to the growth of RFG. He is focused on expanding the company’s sales channels to maintain their position as a leader in rehab financing. Prior to joining RFG, John had 25 years of lending and marketing executive leadership experience across multiple private and public marketing-dependent companies. He had managed companies from start-up to maturity ranging from $2.5M to over $50M in annual revenue. John earned a Master’s Degree in Management from the University of Pennsylvania and a Bachelor’s Degree in Business Administration with a concentration in Marketing from Drexel University. He currently resides in Wynnewood, PA, with his three children, and enjoys family first, live music, and finding the perfect balance of work hard/play hard.

Commercial Mixed Use Building Reborn as Affordable Housing Units

By |2024-03-13T09:18:54-05:00March 13th, 2024|Case Study|0 Comments

A rundown and abandoned building outside of Philadelphia welcomes five residents after renovation—and produces immediate passive income for investor. As a private lender in the fix-to-flip and fix-to-rent space, Rehab Financial Group (RFG) works regularly with local real estate investors, converting distressed properties into affordable housing units. In the workforce community of Frankford, located about [...]

By |2024-03-13T09:18:54-05:00March 13th, 2024|Case Study|0 Comments

4 Tips for Structuring and Servicing Private Money Loans for Success

By |2023-05-31T16:35:34-05:00June 1st, 2023|Fundamentals|0 Comments

For both lenders and borrowers, all aspects of loan servicing are critical for success—from initial contact to loan repayment. Running a successful private lending company means working with borrowers to try to meet expectations about the performance of their loans. That requires planning for mutual success. Anyone selling and servicing loans knows that offering the [...]

By |2023-05-31T16:35:34-05:00June 1st, 2023|Fundamentals|0 Comments

Beyond Capital: Lenders Can Help Investors By Providing Expertise

By |2023-01-10T11:58:20-06:00January 11th, 2023|Strategy|0 Comments

Working with your borrowers to help them understand which home improvements are known to pay off can lead to more successful investments and loyal, partner-focused clients. Whether a new-to-the-scene landlord or a seasoned fix-and-flipper, a real estate loan investor will likely want to make improvements to any recently purchased property to increase its potential income. [...]

By |2023-01-10T11:58:20-06:00January 11th, 2023|Strategy|0 Comments

Broker Price Opinions: A Viable Alternative to Appraisals

By |2022-09-27T11:05:27-05:00September 28th, 2022|Operations|0 Comments

An industry-wide shortage of appraisers is prompting new approaches to asset valuation. The appraiser logjam is an aggravating industrywide problem lenders have been forced to accept as immutable reality. The previous standard of 30 days to close a loan now averages closer to 45 days—and up to 90 days in more remote areas. The cost [...]

By |2022-09-27T11:05:27-05:00September 28th, 2022|Operations|0 Comments

The Landscape Ahead for Direct-to-Consumer Lending Vs. Brokers

By |2022-06-20T16:38:01-05:00April 24th, 2022|Featured, Marketing & Sales|0 Comments

Developing relationships with brokers seeking to enter the private lending space may give your company a boost. Brokers go where the money is. In 2022, with interest rates increasing, refinancing demand declining, and a fresh wave of bank restructuring and layoffs, that means many conforming loan brokers are seeing opportunity in private lending. Traditional direct-to-consumer [...]

By |2022-06-20T16:38:01-05:00April 24th, 2022|Featured, Marketing & Sales|0 Comments

Forecasting the Fallout From Forbearance and Foreclosure Freezes

By |2021-11-29T14:21:53-06:00November 8th, 2021|Featured, Market Trends|0 Comments

What will the long-term impacts look like? Albert Einstein once stated, “We can’t solve problems by using the same kind of thinking we used when we created them.” In response to the coronavirus pandemic and its impact on the economy, new thinking has been employed because of lessons learned from the 1998 financial crisis and [...]

By |2021-11-29T14:21:53-06:00November 8th, 2021|Featured, Market Trends|0 Comments

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