Best-In-Class Industry Data Can Be Yours

We’ve launched the private lending industry’s first and only benchmark data survey backed by an impartial organization. This quarterly survey gathers key data on everything from origination volume to loan terms and foreclosure rates.

Participating companies gain access to anonymized and aggregated data compiled from all survey responders. This benchmark data provides respondents with a statistically-relevant and ongoing view of our industry’s trends and forecasts for the first time – ever. The survey is open to private lender owner-operators and c-suite level executives.

About the Survey

Each quarter, we email the registered respondent a link to the survey and a unique code that grants survey access. The survey typically takes 10-15 minutes to complete when the respondent has the data at hand, but requires specific information as it relates to the respondent company’s origination volume, loan terms, foreclosure rates, etc.

The survey is open to any company involved in private and hard money lending, pending approval by AAPL. Only one respondent per company.

For consistent and complete participation in each quarterly survey, participants receive access to quarterly survey reports that compile anonymized and aggregated data. Participating companies who participate in all quarterly surveys for the year also receive the annual report.

Depending on the number of respondents it may take several quarterly surveys from before the data gains statistical and reportable relevance. We will report what information we have with the caveat that it may not yet be fully representative of the industry.

AAPL is an impartial, nonpartisan association – the first and only such organization to launch a private lending industry survey. We will never sell your survey responses, and data tendered outside AAPL will always be anonymized and aggregated. We will not use your survey responses to sell products or services to you. Our goal, rather, is to better enable us to position the industry – in essence, to better do the job we promised we would: support your private lending business and the industry.

AAPL will not make any information received in the signup form or surveys available to any unaffiliated third party other than:

  • On an anonymous and aggregated basis,
  • As required by law, rule, regulation or order, or
  • As requested by any exchange, governmental, regulatory or judicial body.

Your journey to business-changing industry data begins here – free.