Our goal is to serve relevant industry ads that do not violate the user experience.

We strive to uphold the following advertising practices:

Values: Advertising content should reflect our values which include: integrity, morality, humor, and partnership.

Trust: We avoid advertisers whose products or services are predatory.

Safety: We follow the highest standards and only work with trusted advertising networks to reduce the risk of advertising viruses, adware and malware.

Users & Advertiser Experience: We do not allow advertisements that are designed to intrude, encroach or invade the users experience without user action or permission.

We recognize that we are not perfect and we invite our members and other users to help us follow our advertising policy!

Prospective authors are required to disclose any actual or potential conflict of interest, including but not limited to any financial interest in any product, firm, or commercial venture relevant to their submission. Failure to do so will result in prominently placed corrections.

Finished article submissions must be:

  • Original works submitted exclusively to AAPL.
  • Between 1200-1400 words (exception: Last Call is 500 words).
  • Written in Second Person Point of View (exception: Last Call and Case Study-type articles are first-person).
  • Submitted as a Word document (exception: Case Study Forms may be submitted as PDF).
  • Completed; we will not edit incomplete articles, and submissions that require rigorous editing may not be used.
  • Educational/informative in nature; they may NOT be direct sales pieces, reference your products or include overly promotional language.

Photographs & illustrations

We do not buy photos from writers. We assign photos and illustrations to professionals as needed.

Re-Publishing Guidelines

  • You must receive written permission from AAPL staff (contact@aaplonline.com) for each article you would like to republish.
  • You must credit AAPL, ideally at the beginning of the article or byline, in the following format: “{Article Title, hyperlinked to article hosted on aaplonline.com}” was originally published in the American Association of Private Lender‘s {Winter/Spring/Summer/Fall} {Year} issue of Private Lender magazine.
  • AAPL staff will not provide permission to republish the article until the article has been published on aaplonline.com for at least one (1) month. Due to the staggered online posting dates from the date of print publication, this date can vary.
  • You cannot edit the article from its online/final edited version, except to reflect relative changes in time and location, or to add additional hyperlinks. If you do wish to make material edits, you will need to receive written permission from AAPL staff (contact@aaplonline.com) prior to publication.
  • You cannot sell the material, but it is ok to place articles on pages with ads.
  • You cannot use the images that appear in the online or print version of the original article.

One month before your chosen webinar date, please provide us with a PowerPoint that includes:

  • Title of the presentation
  • Names, titles and photos of presenters.

Content Guidelines:

  1. PowerPoints must follow our PowerPoint template.
  2. Presenters should be experts on the topic being presented and able to answer questions related to the presentation’s content.
  3. You may have up to three presenters on the webinar.
  4. The beginning of the presentation is the best time for one of the presenters to briefly describe your company’s work.
  5. Content must be educational in nature. Presentations that are primarily sales pitches turn off participant and reflect poorly on the presenter(s).
  6. Refer to products and/or services in generic terms (e.g., “data dashboard” instead of a specific company’s data dashboard).

The information you provided in the events section of our advertising order form should contain everything we need to publish your event. Because our staff is small, it may take us up to 5 business days. When it’s live, we’ll email you with a link to the event post. This post will remain live unless/until you request its removal.

Important Dates