How to stop “un-selling” yourself and your business through your online platforms. Un-selling is the opposite of selling. It’s not good. Stop un-selling, people. Stop it! It would be easy to stop right there. Instead, we are going to look at why a major television network canceled a hugely popular television series reboot that drew [...]
Imagine how powerful your message could be if you had all your ducks in a row. With so many events to choose from throughout the year, those who are planning the event spend a lot of time on the “what” elements of their events. That’s the stuff that includes selecting the right food and beverage [...]
Social media offers an opportunity to deliver exceptional customer service and build brand advocates—but it opens your company to negative exposure, too. If you serve the public, at some point, someone will be upset about something you said, did or believe. Count on it. When your company engages in social media, you create more awareness [...]
Avoiding these common mistakes can make your marketing more effective. If you want clients who are not your mom or grandma, you must market for your business to grow. Marketing isn’t exactly rocket science, but it’s more than just pretty pictures and strategically placed fonts. Marketing is how you communicate your company’s or product’s value [...]
Watching someone pawn their failures off or blame others for their mistakes is contagious and detrimental, particularly in the workplace. It may seem inconsequential but in an organization where blame is the norm, people are likely to be less creative, perform poorly, and mirror damaging behaviors to protect their own self-image. When someone is always [...]
Chrissey Breault is the director of marketing and member services at American Association of Private Lenders and the creator/editor-in-chief of Private Lender magazine. Before joining AAPL, Chrissey worked in county government as a communications expert. Her 15-plus years in communications and marketing started in the hospitality industry with Hilton and Marriot brands. She was the [...]
Press coverage is priceless, but only if you strategically integrate it into your marketing plan. As a businessperson who may be interested in increasing your visibility, its important to be familiar with how public relations works. It may surprise you to learn that many of the stories you see on television or in the newspaper [...]
Public relations nightmares have taken over our social feeds and media commentaries. In doing so, it has proven there is a huge gap between chief executive officers and their public relations people – whether on staff or hired from an outside agency. A clear majority of those in leadership positions don’t understand what PR people [...]
An Employee’s Lapse in Ethical Behavior—No Matter How Small it May Seem—Can Have a Compounding, Negative Effect on the Entire Workplace. Think you are a person of integrity and that you bring the highest standards of ethics to your workplace each day? Despite hundreds of pages of policies, codes of ethics, codes of conduct, organizational [...]
The answer most of the time is “NO!” Here’s why: Sharing your list probably breaks the privacy policy you’ve created. When people subscribed to your organization’s email list you probably told them in the fine print (i.e. your terms of service) that the organization would not share any information collected from website users with third-parties. [...]
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Nominations are open until August 23, 2024, with voting from September 1-30, 2024. We’ll announce recipients at our Annual Conference.
Member of the Year (MOTY): This award goes to a member based on their deep expertise, unique value, and strong commitment to clients and the industry.
Rising Star: Rising Stars are members who have accomplished outstanding growth in their company or industry sector over the past year.
Community Impact: Recipients improve their local communities or our industry through volunteering, development programs, or civic efforts.
See past award winners, award rules, and participate in the 2024 nomination and voting process here.
VIP RECEPTION // Enjoy cocktails and hors d’oeuvres while catching up with VIPs from across the country, all overlooking the gorgeous Las Vegas Strip from the OMNIA’s private deck. AAPL Members may RSVP during registration at no additional cost; for non-members it is $199/ticket.
NETWORKING BREAKFASTS & SESSION BREAKS // Early-risers will appreciate plentiful coffee and a selection of pastries, protein, and more – along with the opportunity to talk shop in a quieter atmosphere. Session breaks feature an energetic environment with a variety of snacking options.
AFTER-HOURS RECEPTION // Continue conversations with fellow attendees, sponsors, and speakers while enjoying complimentary hors d’oeuvres and two drink tokens.
AAPL’S OFFICIAL AFTER-PARTY // For those who hate to say goodnight, each year a few sponsors plan a little something extra to wrap up your day … or help segue from all-business to all-fun. We’ll mark the party as official and provide information about how to attend.
AAPL ANNUAL CONFERENCE APP // On iOS, Android, and desktop, the app is your insiders’ guide to getting the most out of #AAPLANNUAL. Connect with fellow attendees and export your connections at anytime. The app is your personalized schedule, conference navigation system, notebook, and more!
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One App for All Attendees.Download the AAPL Annual Conference App for desktop, IOS and Android.
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| How to get started.
Step 1: Purchase your conference ticket. You must be registered for the main conference to gain access to the app. Step 2: Download the app: The AAPL Annual Conference app is available for download on IOS and Android. Desktop capability will be enabled shortly before the start of the conference and is accessible from the mobile app. Step 3: Wait for your email notification: To access the 2023 event, we’ll add you to the app event using the email provided on your registration. You will receive an email notification when this happens. We’ll start adding attendees to the app in September. Step 4: Explore & Build Your Profile: You can start connecting with other attendees even before the conference. Complete your profile with your bio, photo, contact info, social media, etc. As #AAPLANNUAL draws closer more app features will become available. You’ll be able to build your schedule, see what you’re RSVPed to and more — all from the app. Have other questions? Please email us at contact@aaplonline.com. |
Grand Prize – Custom Championship Belt & VIP Admission to Power Room event in St. Augustine, FL (February 27th – March 1st, 2023)
2nd Place – 2023 AAPL Annual Conference Bundle to include Individual Membership, 1 Conference Ticket and 1 VIP Reception pass.
3rd Place – 1 year AAPL Individual Membership