How to stop āun-sellingā yourself and your business through your online platforms. Un-selling is the opposite of selling. Itās not good. Stop un-selling, people. Stop it! It would be easy to stop right there. Instead, we are going to look at why a major television network canceled a hugely popular television series reboot that drew [...]
Imagine how powerful your message could be if you had all your ducks in a row. With so many events to choose from throughout the year, those who are planning the event spend a lot of time on the āwhatā elements of their events. Thatās the stuff that includes selecting the right food and beverage [...]
Social media offers an opportunity to deliver exceptional customer service and build brand advocatesābut it opens your company to negative exposure, too. If you serve the public, at some point, someone will be upset about something you said, did or believe. Count on it. When your company engages in social media, you create more awareness [...]
Avoiding these common mistakes can make your marketing more effective. If you want clients who are not your mom or grandma, you must market for your business to grow. Marketing isnāt exactly rocket science, but itās more than just pretty pictures and strategically placed fonts. Marketing is how you communicate your companyās or productās value [...]
Watching someone pawn their failures off or blame others for their mistakes is contagious and detrimental, particularly in the workplace. It may seem inconsequential but in an organization where blame is the norm, people are likely to be less creative, perform poorly, and mirror damaging behaviors to protect their own self-image. When someone is always [...]
Chrissey Breault is the director of marketing and member services at American Association of Private Lenders and the creator/editor-in-chief of Private Lender magazine. Before joining AAPL, Chrissey worked in county government as a communications expert. Her 15-plus years in communications and marketing started in the hospitality industry with Hilton and Marriot brands. She was the [...]
Press coverage is priceless, but only if you strategically integrate it into your marketing plan. As a businessperson who may be interested in increasing your visibility, its important to be familiar with how public relations works. It may surprise you to learn that many of the stories you see on television or in the newspaper [...]
Public relations nightmares have taken over our social feeds and media commentaries. In doing so, it has proven there is a huge gap between chief executive officers and their public relations people ā whether on staff or hired from an outside agency. A clear majority of those in leadership positions donāt understand what PR people [...]
An Employeeās Lapse in Ethical BehaviorāNo Matter How Small it May SeemāCan Have a Compounding, Negative Effect on the Entire Workplace. Think you are a person of integrity and that you bring the highest standards of ethics to your workplace each day? Despite hundreds of pages of policies, codes of ethics, codes of conduct, organizational [...]
The answer most of the time is āNO!ā Hereās why: Sharing your list probably breaks the privacy policy youāve created. When people subscribed to your organizationās email list you probably told them in the fine print (i.e. your terms of service) that the organization would not share any information collected from website users with third-parties. [...]
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Nominations are open until August 30, 2025, with voting from September 9-30, 2025.Ā Weāll announce recipients at our Annual Conference.Ā Ā
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