How to write a call to action that will produce leads. You may be able to produce an engaging marketing piece for your customers; however, you will not get clicks, conversions, lending applications or any other initiative you want to accomplish if you don’t have a well-defined call that drives consumers to action. For most [...]
Reach various generations—especially millennials—with your message. Mortgage professionals are typically savvy marketing people. They have to be. However, today there is somewhat of a disconnect in the way mortgage services are marketed across multiple generations. It is well-known that millennials are a buying force in real estate, but targeting this generation while ignoring others could [...]
Avoiding these common mistakes can make your marketing more effective. If you want clients who are not your mom or grandma, you must market for your business to grow. Marketing isn’t exactly rocket science, but it’s more than just pretty pictures and strategically placed fonts. Marketing is how you communicate your company’s or product’s value [...]
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