RubyKeys

About Ruby Keys

Ruby Keys is the Marketing and Media Director at Geraci LLP. As a graduate from Vanguard University with a degree in Marketing and Public Relations, she joined Geraci to promote all aspects of the firm’s services and grow Geraci Media. Ruby focuses on the marketing and communication details at Geraci LLP, which includes planning all Geraci Media’s corporate conferences, business development, and the overall structure of the loan originator magazine, Originate Report. She strives to promote the values of the firm and advocates for its growth and long-term vision. Ruby is very happy to have found a place where her talents and education are put to daily use and loves being a part of the growth at Geraci.

Best Practices for Writing a Stand-Out Call to Action

By |2020-07-22T18:37:24-05:00July 6th, 2020|Featured, Strategy|0 Comments

How to write a call to action that will produce leads. You may be able to produce an engaging marketing piece for your customers; however, you will not get clicks, conversions, lending applications or any other initiative you want to accomplish if you don’t have a well-defined call that drives consumers to action. For most [...]

By |2020-07-22T18:37:24-05:00July 6th, 2020|Featured, Strategy|0 Comments

The Do’s and Don’ts for a Next-Level Pitch Deck

By |2020-02-11T21:40:56-06:00February 11th, 2020|Strategy|0 Comments

If starting a mortgage fund is on your to-do list, you will need to generate capital. Having a solid pitch deck is vital for successfully acquainting possible investors with your business plan. What exactly is a pitch deck and why is it so important? Think of a pitch deck as your elevator pitch in a [...]

By |2020-02-11T21:40:56-06:00February 11th, 2020|Strategy|0 Comments

Marketing to Multiple Generations

By |2018-08-07T02:37:36-05:00June 11th, 2018|Leadership|0 Comments

Reach various generations—especially millennials—with your message. Mortgage professionals are typically savvy marketing people. They have to be. However, today there is somewhat of a disconnect in the way mortgage services are marketed across multiple generations. It is well-known that millennials are a buying force in real estate, but targeting this generation while ignoring others could [...]

By |2018-08-07T02:37:36-05:00June 11th, 2018|Leadership|0 Comments

The Conference Advantage

By |2021-06-08T13:59:04-05:00February 20th, 2017|Marketing & Sales|0 Comments

Pick your business conference opportunities carefully, then make a plan to get the most out of your attendance. Last year was a very busy one for us all, and now it is time to dive into 2017—discovering new ideas and improved strategies and identifying prospective business opportunities. One way to take advantage of these opportunities [...]

By |2021-06-08T13:59:04-05:00February 20th, 2017|Marketing & Sales|0 Comments

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