About this video Private lenders are increasingly looking to funds as the solution to market volatility, but this avenue is not without risk. In response to high demand for additional resources and knowledge surrounding the complexities — and opportunities — in private lending and fund management, AAPL presents the ongoing Fund [...]
Lender Perspective: Relationships Over Deals
Kat Hungerford2023-01-26T08:24:04-06:00About this video Amid a crucible of shrinking inventory/sales volume and soaring rates, the kindest descriptor we can give to today's lending market is "bumpy." In this continuation of the American Association of Private Lenders' educational webinar series, Michael Ramin, executive vice president at Sharestates, and Kevin Kim, partner at [...]
Automation 101 For Private Lenders
Kat Hungerford2022-12-14T16:45:36-06:00About this video In this highly competitive, fast-paced world, no matter the nature and size of your private lending business, every entrepreneur must find ways to outdo the competition, improve their services, and increase their profits. The customer, of course, is key to achieving all of these goals. In this [...]
Private Lender Social Media & Digital Advertising
Kat Hungerford2022-08-01T14:32:04-05:00About this video This continuation of the American Association of Private Lenders' educational webinar series will equip you with the tools and knowledge to optimize your social media and digital advertising efforts to both set and meet your goals. Tailored for busy private lending professionals (and presented by some of [...]
Customer Experience: How to Win With Data
Kat Hungerford2021-07-22T14:47:13-05:00About this video In a world of infinite choices at your borrowers’ fingertips, capturing their repeat business might seem far-fetched—but you’ll be surprised to know you already have what it takes to make this happen. In this video, presented by AAPL's Education Committee, you will learn: What "customer experience" actually [...]
Essential Marketing for Private Money Lenders
AAPL2021-07-22T15:05:12-05:00About this video Corey Ann Dutton, MBA, is a private money lender, founder of Private Money Utah, and member of AAPL's Education Advisory Committee. Corey will share four essential marketing tactics for private money lenders that will help you become more visible.
How to Use Social Media to Connect with Influencers and Customers
AAPL2021-07-22T15:08:35-05:00About this video A social media marketing continues to mature, professionals are learning the value of reaching larger numbers of people online. One post to an existing social media account could reach a large number of your existing audience, but those followers are already aware that your brand exists. How [...]