Our July Member Spotlight shines on Sekady!

How long has your company been an AAPL member?

Nearly four years.

What should we know about Sekady?

With roots in financial automation dating back to 2005, Sekady now delivers software solutions that streamline operations across the construction lending industry. Our platform serves the complete ecosystem: private lenders, banks, title & escrow companies, home builders, and fund control organizations.

What differentiates Sekady in this space?

Coming from our background in invoice factoring and banking, we started with direct payments to subs and vendors, and built our platform around that concept, adding draw management, inspections, lien waivers, etc. after. That gives us a unique perspective within the entire loan and risk management process because we almost built it in reverse.

What, if anything, would Sekady like to contribute to fellow AAPL members and the private lending industry?

We offer a truly unique solution that helps lenders minimize their risk and be more successful, and we’ve tried to build it with what we call the “duh factor”. Make it so easy to execute tasks that people can learn it in a day.

What’s an interesting or little-known fact about Sekady?

We were actually originally built without the intention of ever “going to market”! Our owner, Diana Luoma, was a small private lender and general contractor who happened to have a couple of software developers working for her when she had the idea of a platform that would minimize all the paperwork and hassle within the payment process. After building a very basic solution, the idea to monetize came after other GCs and lenders asked her how they could use it!

###

To see yourself in the spotlight or nominate a member, complete this form!