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4 Steps to Creating a Customer

4 Steps to Creating a Customer

Often you hear the adage that it takes five to seven touches in marketing for someone to make a decision. Lifelong marketers and those who study trends have developed four steps every person takes before coming a customer. Sometimes these steps take months and sometimes you see it work in a matter of seconds. How […]

By |September 20th, 2017|Editorial, Manage & Lead, Private Lender|0 Comments

Building Your Private Money Lenders Dream Team

With the Right Players You Can Accomplish Anything
By Bobby Montagne

Famously known as the “Dream Team,” the 1992 United States men’s Olympic basketball team not only won the gold medal but went down in history as one of the best sports teams ever assembled. “Made up of the greatest collection of basketball talent on the planet.”

Every […]

By |September 20th, 2017|Editorial, Manage & Lead, Private Lender|0 Comments

AAPL Member Spotlight

Christopher Hoeffel from CoreVest American Finance, New York is our featured member this month.  Here is a little more insight about himself and his business.
Private Lender: How long have you been an AAPL member?
Christopher Hoeffel: Two Years
AAPL: What AAPL benefit do you MOST value (Annual Conference, AAPL Designations, Member Directory, Member Offers, Webinars, etc.)?
CH: Networking opportunities, […]

By |September 20th, 2017|Editorial, Manage & Lead, Private Lender|0 Comments

Q&A with 2017 Elite Woman, Beth O’Brien

Beth O’Brien was running a private fix and flip lender when she had drinks at a conference with a Colony Capital principal, who was thinking about ways to help refinance her borrowers in longer term loans. They had also worked in adjacent businesses many years earlier at Goldman Sachs (her in real estate principal investing […]

By |September 20th, 2017|Editorial, Manage & Lead, Private Lender|0 Comments

Getting to Know Daren Blomquist

Featured speaker at this year’s AAPL Annual Conference

Daren Blomquist is Senior vice president of Communications at ATTOM Data Solutions, formerly RealtyTrac, curator of the nation’s largest fused property database. Blomquist brings a unique perspective on the real estate investment market. In addition to his role as senior vice president of communications, he is also executive […]

By |September 20th, 2017|Editorial, Manage & Lead, Private Lender|0 Comments

Michael Tedesco: Lender Limelight Interview

Michael Tedesco shares his tactics, ideas and knowledge on building a strong foundation
Knowing how all the moving parts fit together and how it takes a team to become the best in their industry
A spark, just one small idea is all it takes to create a world vision of where we all help each other. Michael […]

By |September 20th, 2017|Editorial, Manage & Lead, Private Lender|0 Comments

The Status of Real Estate Crowdfunding

Real estate crowdfunders have disrupted the status quo of residential real estate investing with online platforms that put new opportunities — once the domain of the wealthy — into the hands of Main Street America.

The growth of real estate crowdfunding into a billion-dollar industry has been nothing short of phenomenal, and the sector has a […]

By |August 23rd, 2017|Crowdfunding/Fintech, Editorial, Private Lender|0 Comments

What Crowdfunding Can Teach Us About Corporate Social Responsibility

There are few things that can truly influence and touch almost every facet of a business and its stakeholders. There are even fewer aspects that have the power to change the mission and reputation of an established enterprise or new startup company. Corporate social responsibility (CSR) is one of those factors, a phenomenon impacting every […]

The State of Private Lending in Canada

The global financial crisis of 2008/2009 brought about tremendous change in the world insofar as the banking and financial services sectors were concerned. As most economies around the world struggled, the global monetary policy response was to maintain interest rates as low as possible. This allowed businesses to borrow at low rates in order to […]

By |July 25th, 2017|Editorial, Market Trends, Private Lender|0 Comments

Do You Know Your Market Share?

Do you know your organization’s local, regional and national market share? Accurate volume data about the private lending market can be hard to come by. Yet it’s critical to know the size of your market if you want to raise capital, measure success or grow your business.

A desire to better understand our position in the […]

By |July 25th, 2017|Editorial, Market Trends, Private Lender|0 Comments