Struggling with a disconnected, disengaged team? Get back on track with time-tested advice and the latest research. Have you ever been part of a “team” that was anything but? Maybe it was a study group back in high school. The building committee at church. The board of your homeowner’s association. Or—and this is where it [...]
With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Here’s an SEO refresher. For years, SEO was the MVP. Then it became second fiddle to social media. Are we ready to welcome it back [...]
How to stop “un-selling” yourself and your business through your online platforms. Un-selling is the opposite of selling. It’s not good. Stop un-selling, people. Stop it! It would be easy to stop right there. Instead, we are going to look at why a major television network canceled a hugely popular television series reboot that drew [...]
How operating at 80 percent of maximum capacity is crucial to business success There is a business formula taught in MBA programs that is proven in real world experience. The principle states that for optimum balance, business should only grow to 80 percent of its maximum capacity. At first glance, it may seem a business [...]
How you’re doing business is costing you money–no matter how profitable your company appears to be. You may have a sales pipeline that's more of a sales water main. Perhaps your competitors are side-eyeing you at tradeshows, trying to ferret out the source of your brilliant marketing. Maybe your accounting books are a veritable sea [...]
Social media offers an opportunity to deliver exceptional customer service and build brand advocates—but it opens your company to negative exposure, too. If you serve the public, at some point, someone will be upset about something you said, did or believe. Count on it. When your company engages in social media, you create more awareness [...]
Nobody likes being micromanaged, but one too many bosses are guilty of it. Dealing with a controlling boss is difficult but what if they are not aware that they are controlling? When a meeting begins with: “I am not a micromanager” in one breath and in the second they start dictating, that is a classic [...]
Do your employees deserve extra vacation time for giving up cigarettes? In a lot of ways, quitting smoking is its own reward. But one company has found a surprising new way to incentivize employees to put away their cigarettes. Piala, a Japanese marketing firm, gives nonsmokers six extra days of vacation since they’re not taking [...]
Reach various generations—especially millennials—with your message. Mortgage professionals are typically savvy marketing people. They have to be. However, today there is somewhat of a disconnect in the way mortgage services are marketed across multiple generations. It is well-known that millennials are a buying force in real estate, but targeting this generation while ignoring others could [...]
The challenges of defining today’s leaders are influenced by factors well beyond executives' offices filled with an abundance of leather bound books and rich mahogany. In the current trend of agility and collaboration, the next generation workforce may make job titling as we have known it obsolete. Effective leadership shouldn’t be assumed just because someone [...]
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Nominations are open until August 30, 2025, with voting from September 9-30, 2025. We’ll announce recipients at our Annual Conference.
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See past award winners, award rules, and participate in the 2025 nomination and voting process here.
Grand Prize – Custom Championship Belt & VIP Admission to Power Room event in St. Augustine, FL (February 27th – March 1st, 2023)
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3rd Place – 1 year AAPL Individual Membership