You’re Ugly on Camera
10 Tips for lighting up the small screen On camera interviews are an effective way to create awareness about your brand, put a human face to your company name, and manage a crisis. The web [...]
Last Call with Eddie Wilson
How You Respond to Criticism Is Critical One of the areas where I have failed repeatedly is dealing with criticism. am not critical by nature, but I have been in leadership positions the past 19 years [...]
Demystifying Trademarks & Copyrights
Knowing the difference between the terms can help you protect your business. We’ve all heard the terms “trademarks” and “copyrights” a million times. But what do they actually mean? Trademarks and copyrights are two of the three [...]
PeerStreet Announces Software Integration with Liquid Logics
PeerStreet shows its commitment to technology innovation with one-click loan document submission American Association of Private Lender (AAPL) members, PeerStreet announced a powerful new integration with another AAPL member Liquid Logics, a loan origination software [...]
AAPL Member Spotlight | Erica LaCentra
Erica LaCentra, Director of Marketing for RCN Capital joined RCN in 2013. Her efforts have rapidly expanded RCN’s customer base while rapidly elevating the company to a national brand. She handles the creation of all [...]
CIVIC Multi-Family Emerges as Non-Bank Commercial Lender
CIVIC enhances multifamily lending platform with speed, efficiency and transparency Non-bank direct lender Civic Financial Services announced that it has furthered its commitment to the multifamily space with the launch of CIVIC Multifamily. The vertically-integrated [...]
Non-Bank Lenders Are Making a Big Splash
Non-bank and private lenders are beginning to dominate the mortgage landscape. The aftermath of the 2008 housing crisis shined a light on how bank lenders tried to walk a fine line funding and selling mortgages. [...]
Part 1 of a 6-part series: The Very Last Nail
How to minimize defaults on your investment. When you invest your money, in most cases, you relinquish a certain amount of control over what happens to it. If you’re invested in the stock market, [...]
Why Hard Money has a Bad Name
4 ways to counter hard money’s sometimes disreputable image. “Hard money” lending got its name back during the Great Depression after a large swath of the banking industry failed across the country. When property owners [...]
Housing Diversity Can Help the Market Weather a Cool Down
Here’s how to prepare for the next downturn. Although nobody can predict the exact timing, we will likely experience another market correction, and housing likely will be impacted. As the housing market begins to cool, [...]
Private Lender Advocacy is Missing its Mark
Private lenders like you work tirelessly to grow your business and push the industry out of niche obscurity into a viable alternative to traditional lending. Still, there is one glaring arena where you have missed [...]
Injured Vet is Curing Housing Woes
Real estate investor and veteran Ken Lacy created Veterans Path Up to put veterans on the path to home ownership Ken Lacy’s story is compelling. A veteran who overcame a severe injury, he started Veterans [...]
8 Tip for Brokering Loans – Without Burning Relationships
Brokers can add value to a deal by working collaboratively with lenders rather than at odds with them. Private lenders rely on loan brokers for deal flow and assistance in stacking files. But, a broker’s [...]
Research is Critical to a Young US Cannabis Industry
It separates facts from deliberate misinformation, myths and hype. As legal cannabis becomes increasingly mainstream, research is critical to debunking some of the myths that were advanced to back its banning. How does research add [...]
Beyond Simple Deal Metrics
Increase your revenue stream by understanding and funding complex deals. Real estate lenders know what they’re doing. They have an eye for a good deal, and they know they can help a borrower make a [...]
Universal Commercial Capital Promotes Tabakciouglu
From Mathematics to Big Numbers Merve Tabakcioglu takes on Digital Marketing Universal Commercial Capital, a California hard money lender, promoted Merve Tabakcioglu to Social Media Manager. Tabakciouglu has been charged with leading all online marketing [...]
AAPL Member Spotlight | Rocky Butani
Rocky Butani, CEO of PrivateLenderLink.com, has been an AAPL member for five years. You may have noticed him around industry events with a camera in his hand in recent years. He has taken a photography hobby [...]
Why the Housing Market Shouldn’t Fear a Recession
Even in a downturn, opportunities exist for private lenders. The nation’s longest economic expansion in history is still underway, but eventually all good things must come to an end. When exactly the expansion will turn [...]
Your Guide to Real Estate Investing
How to navigate the pros and cons of various real estate investment vehicles. Real estate has been a reliable builder of wealth for generations. The first thing people consider when thinking about buying and owning [...]
Humanizing Your Company Brand
Using social media “socially” can make your company more relatable to customers. What makes a company social media post effective? From a corporate perspective, it’s often any post that actively promotes the company’s products or [...]
