How to write a call to action that will produce leads. You may be able to produce an engaging marketing piece for your customers; however, you will not get clicks, conversions, lending applications or any other initiative you want to accomplish if you don’t have a well-defined call that drives consumers to action. For most [...]
If starting a mortgage fund is on your to-do list, you will need to generate capital. Having a solid pitch deck is vital for successfully acquainting possible investors with your business plan. What exactly is a pitch deck and why is it so important? Think of a pitch deck as your elevator pitch in a [...]
Reach various generations—especially millennials—with your message. Mortgage professionals are typically savvy marketing people. They have to be. However, today there is somewhat of a disconnect in the way mortgage services are marketed across multiple generations. It is well-known that millennials are a buying force in real estate, but targeting this generation while ignoring others could [...]
Pick your business conference opportunities carefully, then make a plan to get the most out of your attendance. Last year was a very busy one for us all, and now it is time to dive into 2017—discovering new ideas and improved strategies and identifying prospective business opportunities. One way to take advantage of these opportunities [...]
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