The entire AAPL team has been extremely supportive ever since we joined. They’re always available to discuss new ideas and initiatives that support the private lending industry.

Our approach at Baseline is to give more to the private lending industry than we take. We try to add value by sharing articles, guides, and best practices on how to operate a private lending business.

What differentiates your company in this space?

A lot of systems are built to store and organize information. Baseline helps lenders not only store and organize it, but also gather and share it. Assembling information and sharing it with the right stakeholders efficiently is what truly makes lenders more productive.

What’s an interesting or little-known fact about your company or it’s leadership?

Baseline used to be a private lending company before it was a software company.

Please provide a brief company description:

Baseline is the infrastructure behind some of America’s leading private lending companies. Traditional loan systems focus on isolated functions like origination, servicing, or draw management. Baseline powers the entire lending operation end to end. Just like an operating system runs a computer, Baseline runs and orchestrates a private lending business.