Marketing & Sales

Redefining Wealth Management in Asia Pacific | Join Us – April 28-29, Singapore

By |2025-04-01T11:56:51-05:00April 1st, 2025|Marketing & Sales|0 Comments

Join the Elite at the PWM APAC Summit 2025 in Singapore Singapore, April 28-29, 2025 – marcus evans is excited to announce the PWM APAC Summit 2025, an exclusive, invitation-only forum that will gather leading private wealth management executives, innovative fund managers, and consultants. This premier event will take place at the luxurious Dusit Thani [...]

By |2025-04-01T11:56:51-05:00April 1st, 2025|Marketing & Sales|0 Comments

3 Ways to Transform Your Sales Operations

By |2024-09-17T12:26:32-05:00September 18th, 2024|Marketing & Sales|0 Comments

Solving problems, communicating, and marketing are the three ways your loan origination team can grow revenue. In the lending industry, being able to navigate challenges effectively is the cornerstone of success. Because it often falls upon the loan officer to deftly maneuver these obstacles, your company’s primary objective should be to equip your origination staff [...]

By |2024-09-17T12:26:32-05:00September 18th, 2024|Marketing & Sales|0 Comments

Stop Being Just a Lender

By |2024-08-16T09:19:36-05:00August 21st, 2024|Marketing & Sales|0 Comments

If you want to keep your borrowers coming back in a challenging market, work on these strategies to give them more opportunity. In the competitive private lending industry, lenders likely find it increasingly difficult to differentiate themselves from their competitors. As rates continue to compress and margins thin, there is little wiggle room for lenders [...]

By |2024-08-16T09:19:36-05:00August 21st, 2024|Marketing & Sales|0 Comments

Working Your Book of Business

By |2024-07-23T10:01:17-05:00July 24th, 2024|Marketing & Sales|0 Comments

Your past borrowers are essential for sustainable growth. Here’s how to develop effective strategies for engaging them, enhancing their loyalty, and tapping into their potential as repeat customers. You know it as well as I do: Private lending is highly competitive. Borrowers go to the lowest bidder sometimes, trying to get the best deal possible [...]

By |2024-07-23T10:01:17-05:00July 24th, 2024|Marketing & Sales|0 Comments

3 Things You Must Understand About Your Borrowers for Bottomline Success

By |2023-08-18T10:52:46-05:00August 23rd, 2023|Marketing & Sales|0 Comments

Perfecting your strategies for conducting borrower relationships, getting a deal back on track, and hitting the brakes when needed are critical skills to keep your business on schedule. In the real estate investment industry, one of the best things borrowers can do to help themselves is shop around for the best loan possible. If you’re [...]

By |2023-08-18T10:52:46-05:00August 23rd, 2023|Marketing & Sales|0 Comments

Optimize Your Lead Flow to Maximize Your Deal Flow

By |2023-07-12T09:29:52-05:00July 12th, 2023|Marketing & Sales|0 Comments

Making it rain is one thing—knowing how to manage the rainwater is another. You should never need to turn otherwise qualified leads away. The first challenge in any business, including private lending, is creating consistent lead flow. This challenge is learning how to “make it rain.” The second, and much more daunting challenge, is to [...]

By |2023-07-12T09:29:52-05:00July 12th, 2023|Marketing & Sales|0 Comments

Your Toolbox for Private Lender Marketing Opportunities

By |2023-06-14T08:28:47-05:00June 27th, 2023|Marketing & Sales|0 Comments

Keeping abreast of the latest technology tools and how to use them efficiently can help you grow—and retain—your client base. Marketing tools are always changing. For a private lender without a dedicated marketing team, keeping up with the latest developments can be tricky. Using them to create trusted long-term relationships can be even more challenging. [...]

By |2023-06-14T08:28:47-05:00June 27th, 2023|Marketing & Sales|0 Comments

Why Cause Marketing?

By |2022-09-13T11:09:21-05:00September 14th, 2022|Marketing & Sales|0 Comments

More and more businesses, including private lenders, are waking up to the benefits of aligning their mission with a deserving cause. Cause marketing is a phrase you may have heard more often recently. That’s because more businesses are embracing it not only as part of their marketing and growth strategy but also as part of [...]

By |2022-09-13T11:09:21-05:00September 14th, 2022|Marketing & Sales|0 Comments

Digital Advertising and Social Media: Blueprint, Budget, & Bandwidth

By |2022-08-29T11:13:16-05:00August 31st, 2022|Marketing & Sales|0 Comments

Online marketing can open new doors for generating leads if you invest in a disciplined strategy supported by adequate human resources and budget. As a marketer, you should always be trying not only to gain new customers but also to reengage existing ones. In today’s ever-changing world, where technology allows a plethora of ways for [...]

By |2022-08-29T11:13:16-05:00August 31st, 2022|Marketing & Sales|0 Comments

The Landscape Ahead for Direct-to-Consumer Lending Vs. Brokers

By |2022-06-20T16:38:01-05:00April 24th, 2022|Featured, Marketing & Sales|0 Comments

Developing relationships with brokers seeking to enter the private lending space may give your company a boost. Brokers go where the money is. In 2022, with interest rates increasing, refinancing demand declining, and a fresh wave of bank restructuring and layoffs, that means many conforming loan brokers are seeing opportunity in private lending. Traditional direct-to-consumer [...]

By |2022-06-20T16:38:01-05:00April 24th, 2022|Featured, Marketing & Sales|0 Comments

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