Before you approve any advertising campaign, make sure it adheres to ethical and legal guidelines. When you hear āattack ad,ā you probably think āpolitical ad.ā Although mudslinging political ads may be the most recognizable example of attack ads, these ads are commonplace in many industries, including among private lenders. Playing up your own companyās strengths [...]
The popularity of video marketing in the private lending industry continues to skyrocket. According to the State of the Video Market report from Wyzowl Research, 86% of businesses currently incorporate video as part of their marketing strategy for 2021, up from 85% in 2020 and 61% just five years ago in 2016. In the same [...]
Nearly all the American Association of Private Lenderās efforts to support the private lending industry operate under our three pillars: Education, Ethics, and Advocacy. To support these pillars, we appoint AAPL members from across the nation to provide guidance and lead initiatives. Together, these three committees are the drivers for the future of our industry. [...]
Hereās how to write a good private lender company description. With the rise in the number of private lenders in the industry, itās important to create a company description that will allow you to stand out from your competitors and be memorable for the long term. So, what exactly makes a good company description? At [...]
Erica LaCentra, Director of Marketing for RCN Capital joined RCN in 2013. Her efforts have rapidly expanded RCNās customer base while rapidly elevating the company to a national brand. She handles the creation of all things RCN, speaks on marketing topics at industry events and serves on AAPLās inaugural Education Advisory Committee. When sheās not [...]
Using social media āsociallyā can make your company more relatable to customers. What makes a company social media post effective? From a corporate perspective, itās often any post that actively promotes the companyās products or services to potential customers. Many believe that visibility alone will eventually translate into business. That is very rarely the case. [...]
You may recognize RCN Capital's marketing manager, Erica LaCentra from Private Lender magazineās Lender Limelight, AAPLās Education Advisory Committee, or maybe noticed when she received one of AAPLās very first Excellence Awards! Ā We were fortunate to get a chance to talk to this bright and ambitious go-getter about her experiences as a successful female the [...]
The American Association of Private Lenders (AAPL), the only national organization dedicated to excellence in private real estate lending, has announced the winners of the 2017 AAPL Excellence Awards. The awards were announced at AAPLās 2017 Annual Conference, which took place at Caesars Palace, Nov. 14. Several nominees were selected by AAPLās Awards Committee. The [...]
American Association of Private Lenders (AAPL) is pleased to announce the formation of its new Education Advisory Committee. The committee is comprised of five current members: Corey Dutton, Private Money Utah; Chris Ragland, Noble Capital; Andy Williams, Recon Realty Inc.; Erica LaCentra, RCN Capital; Jeff Levin, Specialty Lending Group; and one ex officio position, Nema [...]
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Nominations are open until August 30, 2025, with voting from September 9-30, 2025.Ā Weāll announce recipients at our Annual Conference.Ā Ā
Member of the Year (MOTY): This award goes to a member based on their deep expertise, unique value, and strong commitment to clients and the industry.
Rising Star: Rising Stars are members who have accomplished outstanding growth in their company or industry sector over the past year.
Community Impact: Recipients improve their local communities or our industry through volunteering, development programs, or civic efforts.
See past award winners, award rules, and participate in the 2025 nomination and voting process here.
VIP RECEPTION // Enjoy cocktails and hors dāoeuvres while catching up with VIPs from across the country, all overlooking the gorgeous Las Vegas Strip. AAPL Members may RSVP during conference registration at no additional cost; for non-members it is $199/ticket.
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Grand PrizeĀ ā Custom Championship Belt & VIP Admission toĀ Power RoomĀ event in St. Augustine, FL (February 27th – March 1st,Ā 2023)
2ndĀ Place ā 2023 AAPL Annual Conference Bundle to include Individual Membership, 1 Conference Ticket and 1 VIP Reception pass.
3rdĀ PlaceĀ ā 1 year AAPL Individual Membership