Before you approve any advertising campaign, make sure it adheres to ethical and legal guidelines. When you hear “attack ad,” you probably think “political ad.” Although mudslinging political ads may be the most recognizable example of attack ads, these ads are commonplace in many industries, including among private lenders. Playing up your own company’s strengths [...]
The popularity of video marketing in the private lending industry continues to skyrocket. According to the State of the Video Market report from Wyzowl Research, 86% of businesses currently incorporate video as part of their marketing strategy for 2021, up from 85% in 2020 and 61% just five years ago in 2016. In the same [...]
Nearly all the American Association of Private Lender’s efforts to support the private lending industry operate under our three pillars: Education, Ethics, and Advocacy. To support these pillars, we appoint AAPL members from across the nation to provide guidance and lead initiatives. Together, these three committees are the drivers for the future of our industry. [...]
Here’s how to write a good private lender company description. With the rise in the number of private lenders in the industry, it’s important to create a company description that will allow you to stand out from your competitors and be memorable for the long term. So, what exactly makes a good company description? At [...]
Erica LaCentra, Director of Marketing for RCN Capital joined RCN in 2013. Her efforts have rapidly expanded RCN’s customer base while rapidly elevating the company to a national brand. She handles the creation of all things RCN, speaks on marketing topics at industry events and serves on AAPL’s inaugural Education Advisory Committee. When she’s not [...]
Using social media “socially” can make your company more relatable to customers. What makes a company social media post effective? From a corporate perspective, it’s often any post that actively promotes the company’s products or services to potential customers. Many believe that visibility alone will eventually translate into business. That is very rarely the case. [...]
You may recognize RCN Capital's marketing manager, Erica LaCentra from Private Lender magazine’s Lender Limelight, AAPL’s Education Advisory Committee, or maybe noticed when she received one of AAPL’s very first Excellence Awards! We were fortunate to get a chance to talk to this bright and ambitious go-getter about her experiences as a successful female the [...]
The American Association of Private Lenders (AAPL), the only national organization dedicated to excellence in private real estate lending, has announced the winners of the 2017 AAPL Excellence Awards. The awards were announced at AAPL’s 2017 Annual Conference, which took place at Caesars Palace, Nov. 14. Several nominees were selected by AAPL’s Awards Committee. The [...]
American Association of Private Lenders (AAPL) is pleased to announce the formation of its new Education Advisory Committee. The committee is comprised of five current members: Corey Dutton, Private Money Utah; Chris Ragland, Noble Capital; Andy Williams, Recon Realty Inc.; Erica LaCentra, RCN Capital; Jeff Levin, Specialty Lending Group; and one ex officio position, Nema [...]
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Nominations are open until August 23, 2024, with voting from September 1-30, 2024. We’ll announce recipients at our Annual Conference.
Member of the Year (MOTY): This award goes to a member based on their deep expertise, unique value, and strong commitment to clients and the industry.
Rising Star: Rising Stars are members who have accomplished outstanding growth in their company or industry sector over the past year.
Community Impact: Recipients improve their local communities or our industry through volunteering, development programs, or civic efforts.
See past award winners, award rules, and participate in the 2024 nomination and voting process here.
VIP RECEPTION // Enjoy cocktails and hors d’oeuvres while catching up with VIPs from across the country, all overlooking the gorgeous Las Vegas Strip from the OMNIA’s private deck. AAPL Members may RSVP during registration at no additional cost; for non-members it is $199/ticket.
NETWORKING BREAKFASTS & SESSION BREAKS // Early-risers will appreciate plentiful coffee and a selection of pastries, protein, and more – along with the opportunity to talk shop in a quieter atmosphere. Session breaks feature an energetic environment with a variety of snacking options.
AFTER-HOURS RECEPTION // Continue conversations with fellow attendees, sponsors, and speakers while enjoying complimentary hors d’oeuvres and two drink tokens.
AAPL’S OFFICIAL AFTER-PARTY // For those who hate to say goodnight, each year a few sponsors plan a little something extra to wrap up your day … or help segue from all-business to all-fun. We’ll mark the party as official and provide information about how to attend.
AAPL ANNUAL CONFERENCE APP // On iOS, Android, and desktop, the app is your insiders’ guide to getting the most out of #AAPLANNUAL. Connect with fellow attendees and export your connections at anytime. The app is your personalized schedule, conference navigation system, notebook, and more!
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One App for All Attendees.Download the AAPL Annual Conference App for desktop, IOS and Android.
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| How to get started.
Step 1: Purchase your conference ticket. You must be registered for the main conference to gain access to the app. Step 2: Download the app: The AAPL Annual Conference app is available for download on IOS and Android. Desktop capability will be enabled shortly before the start of the conference and is accessible from the mobile app. Step 3: Wait for your email notification: To access the 2023 event, we’ll add you to the app event using the email provided on your registration. You will receive an email notification when this happens. We’ll start adding attendees to the app in September. Step 4: Explore & Build Your Profile: You can start connecting with other attendees even before the conference. Complete your profile with your bio, photo, contact info, social media, etc. As #AAPLANNUAL draws closer more app features will become available. You’ll be able to build your schedule, see what you’re RSVPed to and more — all from the app. Have other questions? Please email us at contact@aaplonline.com. |
Grand Prize – Custom Championship Belt & VIP Admission to Power Room event in St. Augustine, FL (February 27th – March 1st, 2023)
2nd Place – 2023 AAPL Annual Conference Bundle to include Individual Membership, 1 Conference Ticket and 1 VIP Reception pass.
3rd Place – 1 year AAPL Individual Membership