Keeping abreast of the latest technology tools and how to use them efficiently can help you grow—and retain—your client base. Marketing tools are always changing. For a private lender without a dedicated marketing team, keeping up with the latest developments can be tricky. Using them to create trusted long-term relationships can be even more challenging. [...]
More and more businesses, including private lenders, are waking up to the benefits of aligning their mission with a deserving cause. Cause marketing is a phrase you may have heard more often recently. That’s because more businesses are embracing it not only as part of their marketing and growth strategy but also as part of [...]
Online marketing can open new doors for generating leads if you invest in a disciplined strategy supported by adequate human resources and budget. As a marketer, you should always be trying not only to gain new customers but also to reengage existing ones. In today’s ever-changing world, where technology allows a plethora of ways for [...]
Private lenders can use these five tips to accelerate their mastery of the sales process—and close more deals. Sooner or later, everyone realizes the importance of knowing how to sell. It is a vital skill, and the sooner you learn the fundamentals, the better and easier your life will become. The best way to acquire [...]
Before you approve any advertising campaign, make sure it adheres to ethical and legal guidelines. When you hear “attack ad,” you probably think “political ad.” Although mudslinging political ads may be the most recognizable example of attack ads, these ads are commonplace in many industries, including among private lenders. Playing up your own company’s strengths [...]
The popularity of video marketing in the private lending industry continues to skyrocket. According to the State of the Video Market report from Wyzowl Research, 86% of businesses currently incorporate video as part of their marketing strategy for 2021, up from 85% in 2020 and 61% just five years ago in 2016. In the same [...]
As many brands have learned recently, marketing and crisis communications are not the same. Do you know the difference? If COVID-19 has taught us nothing else about marketing, it is that planning campaigns and budgeting media for an entire year is old-school strategy that should find its final resting place between printed phone books and [...]
How to write a call to action that will produce leads. You may be able to produce an engaging marketing piece for your customers; however, you will not get clicks, conversions, lending applications or any other initiative you want to accomplish if you don’t have a well-defined call that drives consumers to action. For most [...]
Reach various generations—especially millennials—with your message. Mortgage professionals are typically savvy marketing people. They have to be. However, today there is somewhat of a disconnect in the way mortgage services are marketed across multiple generations. It is well-known that millennials are a buying force in real estate, but targeting this generation while ignoring others could [...]
Avoiding these common mistakes can make your marketing more effective. If you want clients who are not your mom or grandma, you must market for your business to grow. Marketing isn’t exactly rocket science, but it’s more than just pretty pictures and strategically placed fonts. Marketing is how you communicate your company’s or product’s value [...]
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Nominations are open until August 23, 2024, with voting from September 1-30, 2024. We’ll announce recipients at our Annual Conference.
Member of the Year (MOTY): This award goes to a member based on their deep expertise, unique value, and strong commitment to clients and the industry.
Rising Star: Rising Stars are members who have accomplished outstanding growth in their company or industry sector over the past year.
Community Impact: Recipients improve their local communities or our industry through volunteering, development programs, or civic efforts.
See past award winners, award rules, and participate in the 2024 nomination and voting process here.
VIP RECEPTION // Enjoy cocktails and hors d’oeuvres while catching up with VIPs from across the country, all overlooking the gorgeous Las Vegas Strip from the OMNIA’s private deck. AAPL Members may RSVP during registration at no additional cost; for non-members it is $199/ticket.
NETWORKING BREAKFASTS & SESSION BREAKS // Early-risers will appreciate plentiful coffee and a selection of pastries, protein, and more – along with the opportunity to talk shop in a quieter atmosphere. Session breaks feature an energetic environment with a variety of snacking options.
AFTER-HOURS RECEPTION // Continue conversations with fellow attendees, sponsors, and speakers while enjoying complimentary hors d’oeuvres and two drink tokens.
AAPL’S OFFICIAL AFTER-PARTY // For those who hate to say goodnight, each year a few sponsors plan a little something extra to wrap up your day … or help segue from all-business to all-fun. We’ll mark the party as official and provide information about how to attend.
AAPL ANNUAL CONFERENCE APP // On iOS, Android, and desktop, the app is your insiders’ guide to getting the most out of #AAPLANNUAL. Connect with fellow attendees and export your connections at anytime. The app is your personalized schedule, conference navigation system, notebook, and more!
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One App for All Attendees.Download the AAPL Annual Conference App for desktop, IOS and Android.
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Step 1: Purchase your conference ticket. You must be registered for the main conference to gain access to the app. Step 2: Download the app: The AAPL Annual Conference app is available for download on IOS and Android. Desktop capability will be enabled shortly before the start of the conference and is accessible from the mobile app. Step 3: Wait for your email notification: To access the 2023 event, we’ll add you to the app event using the email provided on your registration. You will receive an email notification when this happens. We’ll start adding attendees to the app in September. Step 4: Explore & Build Your Profile: You can start connecting with other attendees even before the conference. Complete your profile with your bio, photo, contact info, social media, etc. As #AAPLANNUAL draws closer more app features will become available. You’ll be able to build your schedule, see what you’re RSVPed to and more — all from the app. Have other questions? Please email us at contact@aaplonline.com. |
Grand Prize – Custom Championship Belt & VIP Admission to Power Room event in St. Augustine, FL (February 27th – March 1st, 2023)
2nd Place – 2023 AAPL Annual Conference Bundle to include Individual Membership, 1 Conference Ticket and 1 VIP Reception pass.
3rd Place – 1 year AAPL Individual Membership