Solving problems, communicating, and marketing are the three ways your loan origination team can grow revenue. In the lending industry, being able to navigate challenges effectively is the cornerstone of success. Because it often falls upon the loan officer to deftly maneuver these obstacles, your company’s primary objective should be to equip your origination staff [...]
If you want to keep your borrowers coming back in a challenging market, work on these strategies to give them more opportunity. In the competitive private lending industry, lenders likely find it increasingly difficult to differentiate themselves from their competitors. As rates continue to compress and margins thin, there is little wiggle room for lenders [...]
Your past borrowers are essential for sustainable growth. Here’s how to develop effective strategies for engaging them, enhancing their loyalty, and tapping into their potential as repeat customers. You know it as well as I do: Private lending is highly competitive. Borrowers go to the lowest bidder sometimes, trying to get the best deal possible [...]
Keeping abreast of the latest technology tools and how to use them efficiently can help you grow—and retain—your client base. Marketing tools are always changing. For a private lender without a dedicated marketing team, keeping up with the latest developments can be tricky. Using them to create trusted long-term relationships can be even more challenging. [...]
More and more businesses, including private lenders, are waking up to the benefits of aligning their mission with a deserving cause. Cause marketing is a phrase you may have heard more often recently. That’s because more businesses are embracing it not only as part of their marketing and growth strategy but also as part of [...]
Online marketing can open new doors for generating leads if you invest in a disciplined strategy supported by adequate human resources and budget. As a marketer, you should always be trying not only to gain new customers but also to reengage existing ones. In today’s ever-changing world, where technology allows a plethora of ways for [...]
Private lenders can use these five tips to accelerate their mastery of the sales process—and close more deals. Sooner or later, everyone realizes the importance of knowing how to sell. It is a vital skill, and the sooner you learn the fundamentals, the better and easier your life will become. The best way to acquire [...]
Before you approve any advertising campaign, make sure it adheres to ethical and legal guidelines. When you hear “attack ad,” you probably think “political ad.” Although mudslinging political ads may be the most recognizable example of attack ads, these ads are commonplace in many industries, including among private lenders. Playing up your own company’s strengths [...]
The popularity of video marketing in the private lending industry continues to skyrocket. According to the State of the Video Market report from Wyzowl Research, 86% of businesses currently incorporate video as part of their marketing strategy for 2021, up from 85% in 2020 and 61% just five years ago in 2016. In the same [...]
As many brands have learned recently, marketing and crisis communications are not the same. Do you know the difference? If COVID-19 has taught us nothing else about marketing, it is that planning campaigns and budgeting media for an entire year is old-school strategy that should find its final resting place between printed phone books and [...]
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