Marketing strategy

The Do’s and Don’ts for a Next-Level Pitch Deck

By |2020-02-11T21:40:56-06:00February 11th, 2020|Strategy|0 Comments

If starting a mortgage fund is on your to-do list, you will need to generate capital. Having a solid pitch deck is vital for successfully acquainting possible investors with your business plan. What exactly is a pitch deck and why is it so important? Think of a pitch deck as your elevator pitch in a [...]

By |2020-02-11T21:40:56-06:00February 11th, 2020|Strategy|0 Comments

4 Ways to Re-Embrace SEO in your Marketing Strategy

By |2021-06-08T14:17:05-05:00October 22nd, 2018|Leadership, Marketing & Sales, Technology|0 Comments

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Here’s an SEO refresher. For years, SEO was the MVP. Then it became second fiddle to social media. Are we ready to welcome it back [...]

By |2021-06-08T14:17:05-05:00October 22nd, 2018|Leadership, Marketing & Sales, Technology|0 Comments

4 Steps to Creating a Customer

By |2018-08-07T02:38:34-05:00September 20th, 2017|Editorial, Leadership|0 Comments

Often you hear the adage that it takes five to seven touches in marketing for someone to make a decision. Lifelong marketers and those who study trends have developed four steps every person takes before coming a customer. Sometimes these steps take months and sometimes you see it work in a matter of seconds. How [...]

By |2018-08-07T02:38:34-05:00September 20th, 2017|Editorial, Leadership|0 Comments

Breathe Life into Your Marketing

By |2018-08-07T02:39:22-05:00September 21st, 2016|Market Trends|0 Comments

Outbound marketing is not dead. That’s right, those messages sent to an audience through TV, cold-calling, e-mails, direct mail and paid searches is alive and well! Inbound marketing—regarded as the future of marketing—has grown leaps and bounds over the last few years. Marketers across the globe prioritize inbound marketing over outbound. The decline of outbound [...]

By |2018-08-07T02:39:22-05:00September 21st, 2016|Market Trends|0 Comments

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