Marketing Trends

Residential Due Diligence in Today’s Market

By |2023-07-19T07:54:49-05:00August 9th, 2023|Market Trends|0 Comments

The rising cost of materials and labor combined with a pinch in the skilled trades and supply chain have made it increasingly important for lenders to determine whether a borrower’s plan for a property is reasonable. Those who are truly great and those who are truly humble share at least one important thing: They are [...]

By |2023-07-19T07:54:49-05:00August 9th, 2023|Market Trends|0 Comments

4 Steps to Creating a Customer

By |2018-08-07T02:38:34-05:00September 20th, 2017|Editorial, Leadership|0 Comments

Often you hear the adage that it takes five to seven touches in marketing for someone to make a decision. Lifelong marketers and those who study trends have developed four steps every person takes before coming a customer. Sometimes these steps take months and sometimes you see it work in a matter of seconds. How [...]

By |2018-08-07T02:38:34-05:00September 20th, 2017|Editorial, Leadership|0 Comments

“Trust your Gut” Marketing is a Bust for 2017

By |2021-06-08T14:00:42-05:00December 27th, 2016|Marketing & Sales|0 Comments

Data-driven decision making is increasingly valued above the “trust your gut” way of thinking. In the very beginning, there just were no tools and information needed to conceive and measure the effectiveness of our efforts. We all were forced to rely on our guy feelings when it came to assessing the success of our marketing [...]

By |2021-06-08T14:00:42-05:00December 27th, 2016|Marketing & Sales|0 Comments

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