Private lenders can use these five tips to accelerate their mastery of the sales process—and close more deals. Sooner or later, everyone realizes the importance of knowing how to sell. It is a vital skill, and the sooner you learn the fundamentals, the better and easier your life will become. The best way to acquire [...]
A well-written company profile on social media platforms and directory websites can help you generate leads. Your company, like most private lending companies, probably has a profile on various directory websites, social media platforms, and other online marketing channels. You may have even created a profile for a conference’s mobile app. In addition, you likely [...]
The popularity of video marketing in the private lending industry continues to skyrocket. According to the State of the Video Market report from Wyzowl Research, 86% of businesses currently incorporate video as part of their marketing strategy for 2021, up from 85% in 2020 and 61% just five years ago in 2016. In the same [...]
These lead-generation resources and tips help lenders and borrowers connect. Private lenders and borrowers looking for deal financing run into a number of challenges trying to find and connect with each other. On the one hand, private lenders must be able to vet quality leads. On the other hand, borrowers (real estate investors) or mortgage [...]
As many brands have learned recently, marketing and crisis communications are not the same. Do you know the difference? If COVID-19 has taught us nothing else about marketing, it is that planning campaigns and budgeting media for an entire year is old-school strategy that should find its final resting place between printed phone books and [...]
With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Here’s an SEO refresher. For years, SEO was the MVP. Then it became second fiddle to social media. Are we ready to welcome it back [...]
Imagine how powerful your message could be if you had all your ducks in a row. With so many events to choose from throughout the year, those who are planning the event spend a lot of time on the “what” elements of their events. That’s the stuff that includes selecting the right food and beverage [...]
Pick your business conference opportunities carefully, then make a plan to get the most out of your attendance. Last year was a very busy one for us all, and now it is time to dive into 2017—discovering new ideas and improved strategies and identifying prospective business opportunities. One way to take advantage of these opportunities [...]
Data-driven decision making is increasingly valued above the “trust your gut” way of thinking. In the very beginning, there just were no tools and information needed to conceive and measure the effectiveness of our efforts. We all were forced to rely on our guy feelings when it came to assessing the success of our marketing [...]
Marketing and communication professionals have a very different understanding of inbound marketing than the boss in many cases. They already know what it is, and understand the results it can bring for business in terms of organic, user-oriented growth. When it comes to explaining inbound marketing efforts, you have to be able to explain the [...]
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