The Importance of Communications and Perception in Litigation
For lenders and service providers, communication is perception. If the last few years have established anything, it is that the perception of borrowers, regulators and, in litigation, judges and juries, have and will dramatically influence [...]
“Trust your Gut” Marketing is a Bust for 2017
Data-driven decision making is increasingly valued above the “trust your gut” way of thinking. In the very beginning, there just were no tools and information needed to conceive and measure the effectiveness of our efforts. [...]
Applied Business Software Announces Major Software Update
Applied Business Software Inc. (ABS), developers of The Mortgage Office® and The Loan Office® software, is excited to announce a major update to its signature loan servicing software The Mortgage Office®. The Long Beach based [...]
Can I trade or share my email list?
The answer most of the time is “NO!” Here’s why: Sharing your list probably breaks the privacy policy you’ve created. When people subscribed to your organization’s email list you probably told them in the fine [...]
Real Estate Crowdfunding for the Rest of Us Starts Now
Small Change is first. FINRA (the Financial Industry Regulatory Authority) has just approved Small Change, the Pittsburgh-based crowdfunding platform, as the nation’s first Funding Portal dedicated to real estate. With a small stroke of a [...]
Intrastate Crowdfunding Rules Get Green Light From SEC
This past week, the Securities and Exchange Commission (SEC) made it easier for businesses to raise capital through crowdfunding efforts. The SEC adopted new and amended crowdfunding rules to allow companies to raise capital from [...]
Vital Tips to Help New Real Estate Investors Acquire Financing
Despite a certain level of volatility in the national and global economies, the U.S. housing market has rebounded strongly, opening the door for an influx of new investors. For seasoned real estate investors, the current [...]
Breathe Life into Your Marketing
Outbound marketing is not dead. That’s right, those messages sent to an audience through TV, cold-calling, e-mails, direct mail and paid searches is alive and well! Inbound marketing—regarded as the future of marketing—has grown leaps [...]
AAPL Announces Title Sponsor for Annual Conference
The American Association of Private Lenders (AAPL) announced Lima One Capital will be the title sponsor of the 2016 Annual Conference. Linda Hyde, AAPL’s Executive Director, is happy to announce their first title sponsor in [...]
California BRE and Disclosure Rules for California Private Money Lending on Trust Deeds
Under a California Bureau of Real Estate license, a broker may engage in private trust deed lending for “non-consumer” mortgages. However, a broker’s license requires that the broker issue disclosures under California real estate law [...]
Warning: Cold Calls from Exhibition Housing Management and Exhibitors House Services
It has been brought to our attention that there are multiple companies contacting our sponsors, claiming to represent the American Association of Private Lenders (AAPL) offering “assistance” with registration and hotel bookings. Two such reported companies [...]
Navigating the Private Lending Market
Private lending can yield better returns than stock and bond markets. If you understand the fundamentals and know how to conduct proper due diligence for each transaction, you can earn solid returns while minimizing your [...]
Nobody Wants to Suck at their Job
A writer for Fast Company once said, “How you treat project deadlines can speak volumes about your organization’s commitment to the work.” It has inspired these tough love tips to get things moving like a [...]
CFPB Continues with Rulemaking Agenda
On May 18, 2016, the Consumer Financial Protection Bureau (“CFPB” or “Bureau”) posted its semiannual update regarding the Bureau’s rulemaking agenda. The Spring 2016 agenda contains an overview and timetable for the CFPB’s current initiatives. [...]
How to Explain Inbound Marketing to the Boss
Marketing and communication professionals have a very different understanding of inbound marketing than the boss in many cases. They already know what it is, and understand the results it can bring for business in terms [...]
Texting Your Way into an Unwanted Binding Real Estate Contract
Before you send that text, think to yourself: This could be interpreted as a contract. Many people at some point in their lives have entered into an agreement or a contract. As such, most people [...]
Lending Club’s warning to real estate marketplaces
A few years back, a friend asked me to join him in a meeting with a group that was raising money for a crowdfunding platform that allowed sports teams to raise money for travel and [...]
The Housing Picture
Overall, home prices accelerated relatively quickly in 2014, gaining ground in 44 out of the 50 states. Of the strong performing states, the highest performing include Nevada, Georgia, Michigan, California, Arizona, Minnesota, and Florida. The [...]
My Website Was Stolen – Now What Do I Do?
Sadly, this is a trend that we have been seeing happen more and more as the private lending profession continues to grow. We receive phone calls and emails from members and consumers throughout each week [...]
SEC Proposes Dodd-Frank Rule on Employee, Director Hedging
The SEC proposed a rule under Section 955 of the Dodd-Frank Act requiring companies to disclose whether employees and board members are permitted to hedge against declines in company's stock - including stock granted as [...]
