Answering the Challenge to Create and Protect Wealth
Helping clients build wealth and staying ahead of industry change motivate the Forino brothers. It’s said that opposites attract. In the case of Lou and Raffaele Forino, their completely different business backgrounds have benefited them [...]
Reminders for REITs on Prohibited Transactions
Be diligent about the impact of loan modifications and foreclosures during the coronavirus pandemic. The passage of the Tax Cuts and Jobs Act led to an increase in the number of private lending funds converting [...]
Can an IRA Be a Buyer of My Notes?
Selling notes to IRA investors is similar to selling notes to an individual, with one large exception: The self-directed IRA ecosystem lacks direct methods to get in front of account holders. An IRA (whether traditional [...]
Best Practices for Writing a Stand-Out Call to Action
How to write a call to action that will produce leads. You may be able to produce an engaging marketing piece for your customers; however, you will not get clicks, conversions, lending applications or any [...]
Get Ready for CCPA
Here’s what a CIO can do to prepare for compliance with the new California law governing how personal consumer information is handled. On Jan. 1, 2020, the California Consumer Privacy Act (CCPA) went into effect, [...]
Case Study: Renovated Multifamily Property in New Orleans Flooded With Leases
A hard-working military veteran renovated an 8-unit multifamily property in the FEMA Flood Zone X region of New Orleans. The dilapidated property was purchased in May 2018 as an investment property. The vision was a [...]
Protecting Your Business Against Cryptojacking
These tips can help you with detection and prevention. There’s no doubt that we all live in a progressively digital world. As such, online financial transactions have become the norm for buying goods and services. [...]
Designing Nonperforming Note Funds
The fund structure, accounting methods and other strategies must be considered in addition to securities compliance. A nonperforming loan (NPL) is a type of note that is in default, distressed, delinquent or otherwise dilapidated. NPLs [...]
The U.S. Election Candidates
What are the changes and challenges they represent for the housing market?\ Housing is taking a more central focus with candidates on the presidential campaign trail. A recent nationwide public-opinion poll commissioned by the National [...]
Making a Lasting Impression
Here’s how to write a good private lender company description. With the rise in the number of private lenders in the industry, it’s important to create a company description that will allow you to stand [...]
The Fully Digital Mortgage Makes Headway
Technology advances will benefit both borrowers and originators. As eMortgages, including eClosings, gain traction and acceptance, the mortgage industry is focused on implementing the latest technology to reduce costs, attract customers and gain efficiencies amid [...]
Last Call with Ben Fertig: The Most Important Part of the Resume
Last September I celebrated 23 years in the mortgage banking industry. It’s not a coincidence that the best years have been the past eight, which have been exclusively in the residential investor loan market. Although [...]
Moving Up Female
Running a woman-owned business in the male-dominated private lending industry comes with challenges. Who do you work for? Wow, you’ve got guts to do this. You don’t look like the owner. Who are you here [...]
The Future of the CFPB is at Stake
The Supreme Court’s decision has the potential to heavily impact current lending practices. On March 3, 2020, the U.S. Supreme Court heard oral arguments in Seila Law LLC v. Consumer Financial Protection Bureau. The issue [...]
3 Ways to Use Third-Party Platforms to Improve Your Business
These platforms can improve operational efficiencies, save time and enhance marketing efforts. As is the case with any business, your primary goal is to generate growth and to make money. Many companies abide by the [...]
What Real Estate Investors Aren’t Telling You About the Pain Points of the Private Lending Process
Working with private lenders has allowed me to scale my real estate investment business faster by leveraging OPM. An established history with private lenders has let me get deals done that would never have come [...]
What AAPL’s Ethics Committee Sees as the Top Ethical Challenge Facing Private Lenders Today
Visit aaplonline.com/ethics for more on our Code of Ethics Mike Hanna, Managing Partner, Investmark Mortgage, LLC “Bait and switch” lending and truth in advertising are the top ethical challenges in the marketplace today. There are [...]
The Cost of Waiting
Investors weigh the pros and cons of individual deeds of trust versus funds. Investors choosing to invest in individual deeds of trust instead of a fund have been frustrated over the past year, especially in [...]
ABS appoints Jasen Portero as Chief Operations Officer
LONG BEACH, Calif., May 5, 2020 - Applied Business Software, Inc., (“ABS”), leader in loan servicing and origination software in the private lending space, announced today that Jasen Portero, its current Vice President of Development [...]
Private Lender Scam Alert: What You Need to Know
AAPL can help you identify scammers and offers important tips for curtailing their activity. “Hello, you’ve reached the American Association of Private Lenders. How can I help you?” “Hi, I don’t know if I’m calling [...]


